Marketers of Apple’s “Baby Shaker” should be fired

Apple, Inc., apologized for allowing the iPhone game “Baby Shaker” – that let a player quiet a virtual crying infant by shaking the device – to be distributed through iPhone App Stores.  College of Communication Professor Peter Morrissey, an expert in PR reputation management, says the marketers should be fired.

“This was a bad idea gone bad.  The reputation issues are obvious.  They can apologize, but this is not enough.  People get fired and companies close for lesser things in both the real world and in the fantasy-game world.  Those responsible for marketing this game should have gone out of business, aka, fired.”

Contact Peter Morrissey, 617-353-1020, pmorriss@bu.edu

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