Wal-Mart pushing electronics

This week Wal-Mart is taking the fight to Best Buy and Amazon (as Circuit City fades away) by upgrading the electronics departments in its 3,500 stores across the country.  School of Management marketing Professor Frederic Brunel says it’s a consequence of the ubiquitous nature of easy-to-install/operate consumer electronics.

“This is self-service selling, and thus the champions of self-service will be the winners.  Excluding very high-end devices or custom installation solutions, it makes perfect sense that most customer electronics be distributed by mass-discounters such as Wal-Mart, Amazon or Costco.”

Contact Frederic Brunel, 617-353-4609, brunel@bu.edu

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