Rehabbing GM’s reputation

Slipping into bankruptcy reorganization at Uncle Sam’s financial gunpoint, GM has a serious reputation problem to overcome.  College of Communcation public relations Professor Peter Morrissey, an expert on reputation management (helped J&J on the Tylenol case) thinks GM is capable of regaining its “fierce customer loyalty” that made it the world’s leading automaker.

Contact Peter Morrissey, 617-353-1020, pmorriss@bu.edu

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