GM’s post-bankruptcy ad campaign

gmx-thumbGeneral Motors is launching a post-bankruptcy advertising campaign targeting network TV, the Web, and Facebook, with the hook:  “We’re not witnessing the end of the American Car.  We’re witnessing the rebirth of the American Car.”  College of Communication Professor Christopher Cakebread, an expert on controversial ads, can discuss GM’s gambit.

Contact Christopher Cakebread, 617-353-3476, ccakebre@bu.edu

One Comment

Gape posted on October 23, 2009 at 5:28 am

thanks for sharing..

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