Healthcare ad wars escalating

With Congress seriously mulling¬†several healthcare-reform bills, the negative advertising wars over various plans are gaining steam.¬† It remains to be seen if they will reach the effectiveness of the “Harry and Louise” ads that brought down the Clinton reform effort in 1994.¬† College of Communication Professor Christopher Cakebread, an expert in controversial advertising, can discuss the dynamics.

Contact Christopher Cakebread, 617-353-3476, ccakebre@bu.edu

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