Is “cheap” worth it?

America has a fixation with discount retail prices, and it’s costing us.  College of Communication Professor Ellen Ruppel Shell, who explores the history, science, psychology, economics, and societal implications of low prices in her new book, “Cheap: The High Cost of Discount Culture,” discusses the subject in a TIME magazine Q&A.

Contact Ellen Ruppel Shell, 617-353-5973,

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