Is “cheap” worth it?

America has a fixation with discount retail prices, and it’s costing us.¬† College of Communication Professor Ellen Ruppel Shell, who explores the history, science, psychology, economics, and societal implications of low prices in her new book, “Cheap: The High Cost of Discount Culture,”¬†discusses the subject in a TIME magazine Q&A.

Contact Ellen Ruppel Shell, 617-353-5973,

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