Obama boosts MLB All-Star ads

mlb_logo3Stadium attendance may be down but advertising rates are up for Major League Baseball’s All-Star game July 14, in part because President Obama will throw out the first pitch and appear in pre-game coverage.  College of Communication advertising Professor Christopher Cakebread, an expert in sports advertising, can discuss.

Contact Christopher Cakebread, 617-353-3476, ccakebre@bu.edu

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