In a big deal for the Internet search world, Microsoft and Yahoo have entered a partnership to take on Google. Microsoft’s new Bing search engine will power Yahoo’s search, and Yahoo will be the global sales force for both companies’ search advertisers. School of Management Professor N. Venkat Venkatraman says it’s a good deal for Microsoft and Yahoo, and possibly for advertisers.
“I am not so sure of the claim about a ‘new era of innovation’ that the two CEOs claim, but we will have to wait and watch.”
Contact N. Venkat Venkatraman, 617-353-7117, email@example.com