NBC banking on Leno

nbc-logoIn the run-up to NBC launching “The Jay Leno Show” 5-nights a week in prime time come September, the network is flooding the advertising marketplace — TV, movie theaters, billboards, on airplanes, in gyms, elevators, even taxi cabs — with promotions for the show.¬† College of Communication advertising Professor Sue Parenio can discuss the¬†unprecedented nature of promoting such a first-of-its-kind production.

Contact Sue Parenio, 617-353-8066, suepar@bu.edu

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