Toshiba quits HD-DVD for Blu-ray

The DVD format war is over, with Toshiba giving up its HD-DVD and switching to industry winner Blu-ray.  School of Management Professor N. Venkat Venkatraman, chairman of the Information Systems Department, said the switch is a straightforward market decision.

“The winner is decided and consumer electronics devices will be on the winner’s format.  It is better to join sooner rather than later.  The timing is critical as new PCs with Windows7 OS will be shipping soon and Toshiba should support it in a timely fashion.”

Contact N. Venkat Venkatraman, 617-353-7117, venkat@bu.edu

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