Obama’s TV blitz

With five Sunday TV talk shows and the Letterman show on Monday, President Obama is launching an unprecedented media blitz on behalf of his healthcare reform initiatives.  College of Communications Professor Tobe Berkovitz, an expert on political communications, jokes about all-Obama-all-the-time.

“Obama’s appearance on Letterman squelches the theory that the White House requested that GE topper¬†Jeff Immelt ordered NBC CEO Jeff Zucker to replace Jay Leno with Barack Obama.”

Contact Tobe Berkovitz, 617-353-7724, tobetv@bu.edu

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