The return of paper coupons

couponsWith Americans dealing with the down economy, discount coupon redemption is booming this year and expected to grow.  School of Management marketing Professor Shuba Srinivasan says looking for value and being thrifty is now “in” again.

“In the current economic climate, consumers have been quick to cut budgets, yet seem willing to shop when discounts are available. Retailers are realizing the benefits to store traffic and revenues by offering more discount coupons, online as well as offline.”

Contact Shuba Srinivasan, 617-353-5978, ssrini@bu.edu

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