Pickup sales drop crimps automakers

With pickup truck sales at a 25-year low, automakers are facing signficant pressure to offset the losses.  School of Management Dean Lou Lataif, a former Ford Motor senior executive, says the basic business model for all auto manufacturers is under stress.

“Automakers will need to continue to rationalize their cost structures while adding features and options to cars and light trucks that will permit additional pricing. The drop in demand for pickups will have reverberations across the industry and the personal vehicle market.”

Contact Lou Lataif, 617-353-2668, lelataif@bu.edu

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