Nike denies Vick re-sign

nikeDespite what his agent said, NFL quarterback Michael Vick has not re-signed an endorsment deal with Nike, which had dumped Vick two year ago following his arrest for bankrolling a dog-fighting ring.  College of Communication Professor Chris Cakebread, who teaches sports marketing and advertising, says the risk to Nike is minimal one way or the other.

“Consumers have short memories, especially young consumers.”

Contact Chris Cakebread, 617-353-3476, ccakebre@bu.edu

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