Many technology companies facing timid customers and increasing competition — e.g., Google, Yahoo, Microsoft, Cisco, and for the first time Juniper Networks — are ramping up advertising campaigns. Advertising Professor John Verret, a 40-year veteran of the ad business, says they can thank Apple for showing that great messages, widely disseminated, build great markets.
“All the tech/Internet brands are going to try to ‘out Apple’ one another. This will be fun – and it’s a great sign for the economy.”
Contact John Verret, 617-353-7737, firstname.lastname@example.org