Technology ad blitz under way

appppleyMany technology companies facing timid customers and increasing competition – e.g., Google, Yahoo, Microsoft, Cisco, and for the first time Juniper Networks — are ramping up advertising campaigns.  Advertising Professor John Verret, a 40-year veteran of the ad business, says they can thank Apple for showing that great messages, widely disseminated, build great markets.

“All the tech/Internet brands are going to try to ‘out Apple’ one another.  This will be fun – and it’s a great sign for the economy.”

Contact John Verret, 617-353-7737, jverret@bu.edu

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