AT&T v. Verizon in ad war

iPhoneAT&T is suing Verizon over its new “There’s a Map for That” TV ads, claiming they are mislead consumers about AT&T’s 3G coverage area.  And Verizon is countersuing.  Public relations Professor Peter Morrissey says AT&T, which has the exclusive iPhone contract, is just protecting and defending their brand  and advantage against a lesser competitor.

“This is a typical tactic for Verizon: If you don’t have the tool (the iPhone) then you attack what the tool needs to be successful (the network).  Customers want what AT&T has and Verizon is playing catch-up until they can get an iPhone relationship which is still rumored but a long way off.”

Contact Peter Morrissey, 617-353-1020, pmorriss@bu.edu

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