AT&T is suing Verizon over its new “There’s a Map for That” TV ads, claiming they are mislead consumers about AT&T’s 3G coverage area. And Verizon is countersuing. Public relations Professor Peter Morrissey says AT&T, which has the exclusive iPhone contract, is just protecting and defending their brand and advantage against a lesser competitor.
“This is a typical tactic for Verizon: If you don’t have the tool (the iPhone) then you attack what the tool needs to be successful (the network). Customers want what AT&T has and Verizon is playing catch-up until they can get an iPhone relationship which is still rumored but a long way off.”
Contact Peter Morrissey, 617-353-1020, email@example.com