From Joan Salge Blake:

sc cheerios 2General Mills just announced that they will be reducing the amount of sugar in their cereals that are advertised to children. These cereals will soon have less than 10 grams of sugar in each serving. Over the last few years they have reduced the sugar in many of their cereals by as much as 20 percent.  For example, a serving of Apple Cinnamon Cheerios had 13 grams of sugar per serving in 2007 and currently contains 11 grams per serving. In the future, a serving will have less than 10 grams.  Here is a Fox TV Segment on kid-friendly, healthy cereals.

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