Apple/Google co-opetition

Google logoApple Corp. logoAfter years of staying out of each other’s way and thriving, Google and Apple now fight over the same start-up acquisitions and develop competing products.  School of Management Professor N. Venkat Venkatraman, chair of the Information Systems Department, says it embodies the shift under way in how companies compete in the era of convergence shaped by information technologies.

“Managers who fail to see evolving competitive landscape under conditions of convergence will find themselves trapped into rigid business arrangements. This battle should serve as a wake-up call.”

Contact N. Venkat Venkatraman, 617-353-7117,

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