Talks have broken down after a flurry of stories saying Google was about to buy the online local search and business-review provider Yelp in order to expand search advertising opportunities. School of Management Professor N. Venkat Venkatraman, chairman of the Information Systems Department, says a Google acquisition of Yelp could benefit both.
“Yelp could play an important part to Google’s social media content and different from simply highlighting Twitter or Facebook results. For Yelp, it is about investment for growth and finding a good strategic fit with a company with traction.”
Contact N. Venkat Venkatraman, 617-353-7117, email@example.com