Toyota’s troubles

The troubles for Toyota keep mounting with a recall of 311,000 of its 2010 Prius expected this week.  BU College of Communication Professor and veteran PR reputation management expert Peter Morrissey offers his thoughts on the embattled cartoyota_logo_2005maker:

“Toyota’s reputation is its most valued asset.  They are putting it at unacceptable high risk and they will pay dearly for this in the short and long run.  They need to wrestle back control of the situation.  Like putting toothpaste back in the tube – hard to do and very messy.”

Contact Peter Morrissey, 617-353-1020,

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