Toyota pushing ahead

Toyota logoDespite recalls and bad PR , Toyota says it will use no-interest loans and lease discounts to help regain over the rest of 2010 the U.S. market share lost over the past two months.  School of Management Dean Louis Lataif, a former Ford executive, says when one automaker launches a big incentive program others usually follow.

“In this instance, however, with Toyota uniquely suffering a precipitous drop in February sales as a consequence of the spate of unfavorable headlines, competitors will likely wait to judge the impact.”

Contact Louis Lataif, 617-353-2668, lelataif@bu.edu

One Comment

Carid posted on March 25, 2010 at 10:12 am

Toyota does not really need to gain back any positions on the market as I do not think that they have lost that much. Their recalls and honest apologies will be treated as loyalty to the client, rather then hated by Toyota owners, and their no-interest loans and lease discounts will just contribute to Toyota recovery on the market.

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