Amazon e-book sales boost by iPad?

iPad and Steve JobsApple is looking for a chunk of the growing e-books market as it rolls out the iPod, and some publishers like Penguin are cutting deals to dump sales via Amazon.  But the iPad doesn’t have Apple’s iBook software preinstalled, so readers can just as easily choose Amazon’s Kindle app.  School of Management Prof. N. Venkat Venkatraman, chair of the Information Systems Department, says Amazon can benefit from iPad sales.

“[Amazon] has always maintained that e-books and devices are separate businesses with no cross-subsidization. If that is truly the case, Amazon’s e-book business should see iPad as a boon to enlarge their set of potential consumers. The real area of friction will be when the same books are sold at differential prices on the two stores.”

Contact N. Venkat Venkatraman, 617-353-7117, venkat@bu.edu

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