BU Now » federal stimulus http://blogs.bu.edu/bunow News, information and research from Boston University Wed, 21 Sep 2011 18:14:24 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 “Clunkers” program revived? http://blogs.bu.edu/bunow/2009/07/31/clunkers-program-revived/ http://blogs.bu.edu/bunow/2009/07/31/clunkers-program-revived/#comments Fri, 31 Jul 2009 18:51:30 +0000 Dick Taffe http://blogs.bu.edu/bunow/?p=2577 The so-called “Cash for Clunkers” program, aimed at stimulating the auto industry by offering consumers rebates for turning in old cars for more fuel-efficient models, went through its $1 billion in a week.  The House then voted to add $2 billion more to keep the program going.  School of Management Professor Shuba Srinivasan, who has researched strategic marketing programs in the auto industry, says it’s smart to keep the popular program going — at least for a while.

“Clearly, this program has generated considerable store traffic in automobile dealerships, a renewed interest in automobile buying, and potentially increased employment in the short run.”

Contact Shuba Srinivasan, 617-353-5978, ssrini@bu.edu

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