BU Now » Harry and Louise http://blogs.bu.edu/bunow News, information and research from Boston University Wed, 21 Sep 2011 18:14:24 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 Healthcare ad wars escalating http://blogs.bu.edu/bunow/2009/06/26/healthcare-ad-wars-escalating/ http://blogs.bu.edu/bunow/2009/06/26/healthcare-ad-wars-escalating/#comments Fri, 26 Jun 2009 14:47:58 +0000 Dick Taffe http://blogs.bu.edu/bunow/?p=1812 With Congress seriously mulling several healthcare-reform bills, the negative advertising wars over various plans are gaining steam.  It remains to be seen if they will reach the effectiveness of the “Harry and Louise” ads that brought down the Clinton reform effort in 1994.  College of Communication Professor Christopher Cakebread, an expert in controversial advertising, can discuss the dynamics.

Contact Christopher Cakebread, 617-353-3476, ccakebre@bu.edu

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