BU Now » holiday shopping http://blogs.bu.edu/bunow News, information and research from Boston University Wed, 21 Sep 2011 18:14:24 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 Will shoppers come out in force on Black Friday? http://blogs.bu.edu/bunow/2010/11/19/will-shoppers-come-out-in-force-on-black-friday/ http://blogs.bu.edu/bunow/2010/11/19/will-shoppers-come-out-in-force-on-black-friday/#comments Fri, 19 Nov 2010 13:13:48 +0000 Jo Breiner http://blogs.bu.edu/bunow/?p=7273 The holiday shopping season is one week away. The National Retail Federation predicts that 138 million shoppers are expected to hit the stores on Black Friday. Boston retailers are expecting a good season. School of Management marketing professor Frederic Brunel is available to offer expert analysis and commentary on Black Friday and what it means to consumers.

Contact Frederic Brunel, 617-353-4609, brunel@bu.edu

]]> http://blogs.bu.edu/bunow/2010/11/19/will-shoppers-come-out-in-force-on-black-friday/feed/ 0 Looking ahead to holiday shopping http://blogs.bu.edu/bunow/2009/08/06/look-ahead-to-holiday-shopping/ http://blogs.bu.edu/bunow/2009/08/06/look-ahead-to-holiday-shopping/#comments Thu, 06 Aug 2009 13:32:38 +0000 Dick Taffe http://blogs.bu.edu/bunow/?p=2690 With the July numbers showing sluggish sales, retailers already are looking toward this winter’s holiday sales with expectations of weak consumer demand to continue.  School of Management marketing Professor Shuba Srinivasan says the back-to-school shopping period will be a leading indicator of the holiday season to come.

“Frugality among consumers and deep discounting by retailers can be expected to continue.  But early indications look quite positive for holiday shopping in consumer technology products, more so in online shopping environments.”

Contact Shuba Srinivasan, 617-353-5978, ssrini@bu.edu

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