Tagged: Major League Baseball

Obama boosts MLB All-Star ads

Stadium attendance may be down but advertising rates are up for Major League Baseball’s All-Star game July 14, in part because President Obama will throw out the first pitch and appear in pre-game coverage.  College of Communication advertising Professor Christopher Cakebread, an expert in sports advertising, can discuss. Contact Christopher Cakebread, 617-353-3476, ccakebre@bu.edu