Mass Communications Professor Hyun-Yeul Lee, an authority on online media, says the revamped Facebook with its new 3-column design and highlights section should be an improvement both for users and advertisers. 

“Facebook’s redesign is for the better because it addresses usability and clarity for the users.  It also might be a plus for marketers in that it forces the user to take one more glimpse of an ad literally or in your peripheral vision.”

Contact Hyun-Yeul Lee, 617-353-5974, hyun@bu.edu