The conference then split into several breakout sessions. I attended the Agency Panel: Opportunities in Worldwide which was moderated by BU Professor Jonathan Yohannan. There, representatives from Edelman, Ketchum and Gagen MacDonald (in addition to Yohannan who works for Cone), shared some of their life experiences and took questions both from the audience and from Twitter.

After a brief lunch complete with a visit and pep talk from Dean Elmore, we were treated to another amazing keynote speech by APCO CEO and Founder Margery Kraus. Kraus gave a gripping speech about launching her own company while maintaining the core values that she was raised with. With one of her grandchildren there to support her, it was amazing to hear about that level of accomplishment in so short a span of time.

To end the day, a career panel assembled with some young professionals and HR representatives from companies around the country. There they took questions from the audience and Twitter, ranging from what not to say in an interview, how to apply and how to attract the attention of recruiters. Inspired by their words, students were then ushered into a career fair stacked with the best global PR agencies, as well as representatives from PRSA and the Publicity Club of New England.

Samantha is a senior in COM, majoring in Public Relations.