Tagged: public relations

PR Advanced: Be the Change

On Saturday, February 26, I attended PRSSA’s PR Advanced Conference: Be the Change. Attended by students from 22 different US colleges, the conference featured some of the brightest minds from the top public relations agencies from around the country. The day kicked off with an inspiring keynote speech by Jon Iwata, IBM’s Senior Vice President […]

COM to honor PR legend Harold Burson

Harold Burson, one of the world’s most successful public relations practitioners, will be honored Friday, February 18 when Boston University’s College of Communication (COM) helps him celebrate his 90th birthday with a symposium beginning at 1 p.m. in the Colloquium Room of the Photonics Center (8 St. Mary’s Street, Boston).  The event is free and […]

How is Social Media Changing the News Landscape?

In the age of Twitter and other social media networks, where anyone can “break news,” how is traditional journalism changing, who are the true journalists, and what is the difference between news and information?  Those were just a few of the interesting questions examined at The Media Landscape: How Social Journalism Is Changing the News […]

Royal Dutch Shell’s PR problem

Even after agreeing to pay $15.5 million to settle suits accusing them of human-rights abuses in Nigeria, the Royal Dutch Shell oil company still has a major PR problem there.  College of Communication Professor Peter Morrissey, a reputation-management expert who helped Johnson & Johnson in the Tylenol case, has some suggestions for Shell — including naming […]