Tagged: recall

Toyota’s troubles

The troubles for Toyota keep mounting with a recall of 311,000 of its 2010 Prius expected this week.  BU College of Communication Professor and veteran PR reputation management expert Peter Morrissey offers his thoughts on the embattled carmaker: “Toyota’s reputation is its most valued asset.  They are putting it at unacceptable high risk and they […]

Cookie dough recall

Nestle USA is voluntarily recalling its Toll House refrigerated cookie dough products after reports of people getting ill from eating the dough raw.  School of Management Professor Michael Salinger, a former director at the Federal Trade Commission, can discuss the mechanics of such recalls. Contact Michael Salinger, 617-353-4408, salinger@bu.edu