BU Now » reputation management

Royal Dutch Shell’s PR problem

Dick Taffe — Wed, 10 Jun 2009 16:15:58 +0000

Even after agreeing to pay $15.5 million to settle suits accusing them of human-rights abuses in Nigeria, the Royal Dutch Shell oil company still has a major PR problem there. College of Communication Professor Peter Morrissey, a reputation-management expert who helped Johnson & Johnson in the Tylenol case, has some suggestions for Shell — including naming a human-rights executive to deal with corporate ethics.

Contact Peter Morrissey, 617-353-1020, pmoriss@bu.edu

Rehabbing GM’s reputation

Dick Taffe — Mon, 01 Jun 2009 20:14:56 +0000

Slipping into bankruptcy reorganization at Uncle Sam’s financial gunpoint, GM has a serious reputation problem to overcome. College of Communcation public relations Professor Peter Morrissey, an expert on reputation management (helped J&J on the Tylenol case) thinks GM is capable of regaining its “fierce customer loyalty” that made it the world’s leading automaker.

Contact Peter Morrissey, 617-353-1020, pmorriss@bu.edu

Managing Craigslist’s Reputation

Dick Taffe — Thu, 23 Apr 2009 20:40:18 +0000

College of Communication Professor Peter Morrissey, a veteran reputation-management expert whose clients included Johnson & Johnson during the Tylenol case, says Craigslist managing its reputation in light of the “Craigslist murder” case is tricky.

“As far as Craigslist’s reputation goes, they need to be seen as being on the side of the law. They are the media in this case and in some ways the enabler. They need to show that they care and they need to try to take actions to protect the public from themselves if need be. This is the gray area of media freedom — who will guard the guards?”

Contact Peter Morrissey, 617-353-1020, pmorriss@bu.edu