“Restaurants discreetly direct their customers to the bathroom as though it were an amenity beyond their control, outside the boundaries of their core service responsibilities. Most restaurants have well-defined strategies how to turn a table, how to make sure that each customer gets a clean table and a friendly server. Unfortunately, very few restaurants consider the bathroom visit as part of their service blueprint. The bathroom experience should be designed similarly to the meal experience in a way that guests find it so memorable that it should be repeated over time. The active participation and ‘physical immersion’ enables restaurants to easily stage the experience and provide a relief from real life by engaging customers with distinct and rich esthetic & entertainment elements. “