College of Communication Associate Dean Tobe Berkovitz, an authority on political advertising and messaging, says the Democrats’ campaign to use Rush Limbaugh to attack the Republican Party is backfiring.

“Rush is a handy punching bag for the White House and the Democratic attack machine, but the ‘Rush is the devil’ message and coordinated effort is starting to backfire in the MSN and the opinion-leader online press.  The media is pulling back the curtain of the hit men and focusing on the hypocrisy of the Obama crew.”

Contact Tobe Berkovitz, 617-353-3447, tobetv@bu.edu