BU Now » sales incentives http://blogs.bu.edu/bunow News, information and research from Boston University Wed, 21 Sep 2011 18:14:24 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 Toyota pushing ahead http://blogs.bu.edu/bunow/2010/03/11/toyota-pushing-ahead/ http://blogs.bu.edu/bunow/2010/03/11/toyota-pushing-ahead/#comments Thu, 11 Mar 2010 22:08:09 +0000 Dick Taffe http://blogs.bu.edu/bunow/?p=4761 Toyota logoDespite recalls and bad PR , Toyota says it will use no-interest loans and lease discounts to help regain over the rest of 2010 the U.S. market share lost over the past two months.  School of Management Dean Louis Lataif, a former Ford executive, says when one automaker launches a big incentive program others usually follow.

“In this instance, however, with Toyota uniquely suffering a precipitous drop in February sales as a consequence of the spate of unfavorable headlines, competitors will likely wait to judge the impact.”

Contact Louis Lataif, 617-353-2668, lelataif@bu.edu

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