Tagged: search engines

Google blinks at publishers

Google has agreed, as a concession to publishers of paid content news, to let them limit the number of free articles accessed through the Internet search engine.  Journalism Department Chairman Lou Ureneck calls it a positive development for the media indusry, and ultimately for consumers. “The free traffic in articles that news organizations have put […]

Learning to “Bing” it

In its effort to better compete with Google, Microsoft is rebranding its search engine.  Microsoft’s “Live Search” (which used to be “MSN Search”) is now officially called “Bing” — or as Microsoft says, “the sound of found.”  School of Management marketing Professor C.B. Battacharya can discuss the challenges of rebranding and retaining brand loyalty. Contact […]

Microsoft to unveil new search engine

Word’s out that Microsoft plans to unveil next week a new version of its Internet search engine.  Meantime, Yahoo says it plans to improve the way it’s engine performs searches.  School of Management Professor N. Venkat Venkatraman, who heads the Information Systems Department, can offer perspective on how the moves will affect the battle to […]