Tagged: Sports

The Psychology of Coaching Teams Conference

The Institute for Athletic Coach Education (IACE) in the School of Education is hosting a 1-day conference for coaches, directors, and and leaders of youth sport at the Agganis Arena from 8:30 AM – 5:00 PM today. Attendees will enjoy a rare opportunity to learn from exceptional sports practitioners who address issues relevant to coaches, […]

ESPN going 3D

Come June and soccer’s World Cup, ESPN will launch what it says will be the first all three-dimensional TV network to homes.  Other 3D offerings from ESPN will include the Summer X Games, some NBA games, and college basketball and football.  Sports journalism Professor Frank Shorr, director of the BU Sports Institute, says it was inevitable. […]

What’s next for Tiger?

Corporate sponsors are taking the Tiger Woods’ episode as a chance to rethink the value they may be getting for celebrity endorsers.  Meantime, public-relations Professor Peter Morrissey, an expert in reputation management, says Tiger has to wait for this to bottom out and avoid the tendancy to act like a victim. “History will record if […]

Tiger’s image rehabilitation

Tiger Woods has avoided the public since the Nov. 27 SUV crash at his home, even though he’s become a staple of newscasts and late-night comedy put-downs.  PR Professor Peter Morrissey, a crisis-communication expert who worked on the Tylenol case, suggests Tiger must carefully pick his public appearances, take care of family matters, don’t blame the […]

Tiger’s reputation management

Golf superstar Tiger Woods took responsibility for the nighttime SUV accident in which he suffered minor injuries.  But because he declined to speak with police, speculation erupted about what “really” happened.  Prof. Peter Morrissey, a PR reputation-management expert, says Woods’ reputation could be severely damaged if something comes out that he was hiding. “The news […]

Psychology of Coaching Teams Conference

The Institute for Athletic Coach Education (IACE) in the School of Education is hosting a 1-day conference for coaches, directors, and and leaders of youth sport at the Agganis Arena from 8:30 AM – 2:30 PM.  Participants will meet coaching researchers, educators, and master coaches who will share insights and lessons from their experience.  Featured […]

Bud Collins Speaking at BU Tonight

Howard Gotlieb Archival Research Center is hosting an evening with acclaimed sportscaster and American journalist Bud Collins.  His career of more than 50 years, which began in 1963 at the Boston Herald, and continued for 25 years at WGBH, gained him recognition and entrance into the International Tennis Hall of Fame.  Collins was also awarded […]