BU Now » Sports

The Psychology of Coaching Teams Conference

Jennifer McDonald — Thu, 20 May 2010 11:00:13 +0000

The Institute for Athletic Coach Education (IACE) in the School of Education is hosting a 1-day conference for coaches, directors, and and leaders of youth sport at the Agganis Arena from 8:30 AM – 5:00 PM today. Attendees will enjoy a rare opportunity to learn from exceptional sports practitioners who address issues relevant to coaches, while presenters will explore the psychological, emotional, social and moral dimensions of sport. Featured speakers include School of Education Dean Hardin Coleman and Director of the IACE John McCarthy. For tickets/more information, contact 617-353-0365 or coaching@bu.edu.

ESPN going 3D

Dick Taffe — Tue, 05 Jan 2010 16:48:57 +0000

Come June and soccer’s World Cup, ESPN will launch what it says will be the first all three-dimensional TV network to homes. Other 3D offerings from ESPN will include the Summer X Games, some NBA games, and college basketball and football. Sports journalism Professor Frank Shorr, director of the BU Sports Institute, says it was inevitable.

“Hey, it works at the Magic Kingdom. It’s one of the attractions (Disney Hollywood studios) that has the longest lines on a regular basis. Do I get glasses with the new set-top box?”

Contact Frank Shorr, 617-353-5163, fshorr@bu.edu

What’s next for Tiger?

Dick Taffe — Wed, 16 Dec 2009 23:04:21 +0000

Corporate sponsors are taking the Tiger Woods’ episode as a chance to rethink the value they may be getting for celebrity endorsers. Meantime, public-relations Professor Peter Morrissey, an expert in reputation management, says Tiger has to wait for this to bottom out and avoid the tendancy to act like a victim.

“History will record if he is a hero, a villain or a tragic figure. But even fallen heroes can be re-made to live again. It will just take time. The main thing Tiger is fighting is a sense of betrayal and mistrust. He will need to earn these back.”

Contact Peter Morrissey, 617-353-1020, pmorriss@bu.edu

Tiger’s image rehabilitation

Dick Taffe — Wed, 09 Dec 2009 15:33:55 +0000

Tiger Woods has avoided the public since the Nov. 27 SUV crash at his home, even though he’s become a staple of newscasts and late-night comedy put-downs. PR Professor Peter Morrissey, a crisis-communication expert who worked on the Tylenol case, suggests Tiger must carefully pick his public appearances, take care of family matters, don’t blame the media, be humble and self-effacing, and keep winning golf tournaments.

“Tiger may actually benefit from this in that his image is not as a perfectionist, but as person that is mortal and fallible. He must remember that even the worse sins and faults are forgiven over time and this controversy will fade.”

Contact Peter Morrissey, 617-353-1020, pmorriss@bu.edu

Tiger’s reputation management

Dick Taffe — Mon, 30 Nov 2009 21:52:08 +0000

Golf superstar Tiger Woods took responsibility for the nighttime SUV accident in which he suffered minor injuries. But because he declined to speak with police, speculation erupted about what “really” happened. Prof. Peter Morrissey, a PR reputation-management expert, says Woods’ reputation could be severely damaged if something comes out that he was hiding.

“The news media feeds off this type of delayed response. Tiger and his folks should get the truth out to defuse the situation. He is an institution but he is still not larger than the game that got him there.”

Contact Peter Morrissey, 617-353-1020, pmorriss@bu.edu

Psychology of Coaching Teams Conference

Lauren Davalla — Thu, 21 May 2009 10:00:58 +0000

The Institute for Athletic Coach Education (IACE) in the School of Education is hosting a 1-day conference for coaches, directors, and and leaders of youth sport at the Agganis Arena from 8:30 AM – 2:30 PM. Participants will meet coaching researchers, educators, and master coaches who will share insights and lessons from their experience. Featured speakers include 2-time NCAA Coach of the Year Jack Parker and Director of the IACE John McCarthy. Please email coaching@bu.edu with questions.

Bud Collins Speaking at BU Tonight

Lauren Davalla — Tue, 03 Mar 2009 13:00:34 +0000

Howard Gotlieb Archival Research Center is hosting an evening with acclaimed sportscaster and American journalist Bud Collins. His career of more than 50 years, which began in 1963 at the Boston Herald, and continued for 25 years at WGBH, gained him recognition and entrance into the International Tennis Hall of Fame. Collins was also awarded the Red Smith award in 1999. The event, which is open to the public, will include a lecture and reception.