Tagged: The Shack

Radio Shack becomes “The Shack”

Looking to present a fresh face and new image as it focuses more on selling wireless products, Radio Shack is unveiling its new brand this week:  “The Shack” — dropping “Radio” from the brand name.  School of Management Professor C.B. Bhattacharya, a branding expert, says the shift makes sense. “There may be some consumer confusion in the […]