Tagged: Tobe Berkovitz

Experts available on mid-term elections

The following Boston University professors are available to comment on the upcoming mid-term elections: Tom Whalen, Associate professor, Social Science; Expert on Modern American politics and culture; Regular contributor on PoliticoArena Contact 617-353-4785, tjw64@bu.edu     Graham Wilson, Department Chair Political Science; Expert on American politics; Regular contributor on PoliticoArena Contact 617-353-2540, gkwilson@bu.edu     […]

Tobe Berkovitz: Midterm campaign ads get nasty

Contact Tobe Berkovitz, 617-353-7724, tobetv@bu.edu

Brandweek asks: “Will Consumers Get Charge From Electric Cars?”

Two new electric cars are set to go on sale in November. The Chevrolet Volt and Nissan Leaf are creating much buzz but will consumers react positively to the new vehicles? In a recent Brandweek article, COM professor Tobe Berkovitz says getting the message out can be achieved through marketing. “Ads can communicate product benefits […]