BU Now » Tobe Berkovitz

Experts available on mid-term elections

Jo Breiner — Fri, 22 Oct 2010 14:12:34 +0000

The following Boston University professors are available to comment on the upcoming mid-term elections:

Tom Whalen, Associate professor, Social Science; Expert on Modern American politics and culture; Regular contributor on PoliticoArena

Contact 617-353-4785, tjw64@bu.edu

Graham Wilson, Department Chair Political Science; Expert on American politics; Regular contributor on PoliticoArena

Contact 617-353-2540, gkwilson@bu.edu

Tom Fiedler, Dean of College of Communication, Expert on American politics; Regular contributor on PoliticoArena

Contact 617-353-3488, tfiedler@bu.edu

Tobe Berkovitz, Associate professor, Advertising; Expert on media strategy and political advertising

Contact 617-353-7724, tobetv@bu.edu

Fred Bayles, Associate professor, Journalism, Director of the State House Program; Expert on Massachusetts politics

Contact 617-353-7736, fbayles@bu.edu

Tobe Berkovitz: Midterm campaign ads get nasty

Jo Breiner — Wed, 20 Oct 2010 03:03:33 +0000

Contact Tobe Berkovitz, 617-353-7724, tobetv@bu.edu

Brandweek asks: “Will Consumers Get Charge From Electric Cars?”

Jo Breiner — Fri, 15 Oct 2010 15:30:35 +0000

Two new electric cars are set to go on sale in November. The Chevrolet Volt and Nissan Leaf are creating much buzz but will consumers react positively to the new vehicles? In a recent Brandweek article, COM professor Tobe Berkovitz says getting the message out can be achieved through marketing.

“Ads can communicate product benefits and show concrete reasons for purchasing an electric car. Ads can also use emotional content to reinforce consumers’ desire to ‘do the right thing’.”

Contact Tobe Berkovitz, 617-353-7724, tobetv@bu.edu