BU Now » Yelp http://blogs.bu.edu/bunow News, information and research from Boston University Wed, 21 Sep 2011 18:14:24 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 Google & Yelp, maybe not http://blogs.bu.edu/bunow/2009/12/22/google-yelp-maybe-not/ http://blogs.bu.edu/bunow/2009/12/22/google-yelp-maybe-not/#comments Tue, 22 Dec 2009 22:11:23 +0000 Dick Taffe http://blogs.bu.edu/bunow/?p=4034 Google-Yelp logosTalks have broken down after a flurry of stories saying Google was about to buy the online local search and business-review provider Yelp in order to expand search advertising opportunities.  School of Management Professor N. Venkat Venkatraman, chairman of the Information Systems Department, says a Google acquisition of Yelp could benefit both.

“Yelp could play an important part to Google’s social media content and different from simply highlighting Twitter or Facebook results.  For Yelp, it is about investment for growth and finding a good strategic fit with a company with traction.”

Contact N. Venkat Venkatraman, 617-353-7117, venkat@bu.edu

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