Hey all! After spending the past two summers in Boston, I am finally back in my home state (NY) spending the summer interning in the greatest city in the world, New York City! After coming back from London, I transitioned right into my summer internship at AKA NYC, a live-entertainment marketing and advertising agency right near Times Square. I am interning in the Marketing & Promotions department, which basically means all of the promo deals, events, and corporate sponsors you see sprinkled through the Great White Way come from our department.
Transitioning from my soon-to-be-completed degree in Advertising to the world of Marketing & Promotions was an interesting jump, but my time at BU has helped me in more ways than one to navigate my first real-time Broadway internship.
BU Lifesaver #1 – The COM Connection
While I am sure you are tired of hearing “network with COM alumni” – this advice could not be truer. While searching for NY internships while I was still out in London, I messaged a past “BU On Broadway” President, Abby Schreer, for any leads for Broadway advertising internships. She sent me the contact information for my now-supervisor at AKA. I sent an email with my resume, had a phone interview two weeks later, and finally got the confirmation email a week after that. Word to the wise – join clubs and meet as many people as you can. Friends can end up being your greatest lifeline.
BU Lifesaver #2 – Presentation 101
For our summer intern project for the company, all of the company interns are collaborating to create a mock advertising pitch for the fake musical adaptation to “My Best Friend’s Wedding” (the 90’s, Julia Roberts and Burt Bacharach, anyone?). While this project would seem daunting, I am helped by class experience (shout-out to Intro to Advertising) in presentations that have made this project a bit more manageable. Powerpoint is every agency’s best friend.
BU Lifesaver #3 – Know the Industry
The biggest lifesaver of them all was my knowledge of the industry. Back in Professor Cakebread’s Account Management class, we had to research agencies that interested us, which is how I stumbled upon the Broadway agencies. Having a working knowledge of the theater industry and how it related to advertising have helped me every day. Most importantly – my recent internship in London Theater was even more helpful, especially since I now intern at a global agency (with a base office in London!).
The big take-away is make the most of your time at COM, because you will find little “lifesavers” that will help you throughout your internship and eventual job search. Without these BU connections and experiences, I am not sure I would have been able to make the most of my dream internship.
See you all on campus in the fall!