Tom: A Glimpse of the Real World

Hey all! Hope you have been taking advantage of the pumpkin spice lattes, orange corduroys, and apple picking opportunities that come with the fall season. I have been having a very busy start to the semester, bouncing from meetings to meetings. However, the newest part of this fall is that I am taking part in Boston University’s AdLab.

Boston University’s AdLab is COM’s completely student-run advertising agency. This means we work with real clients and provide them real work over the course of a semester. And the best part about it for a COM Student is that you get real-world experience while also getting course credit. It’s like doing an internship and class all in one place!

This semester I am an Account Executive working for Osage Creek Amphitheater, which is a tier one live entertainment venue in Northwest Arkansas. While working with a client in Arkansas has definitely made my client experience different from most, it has been incredibly exciting getting real world experience for a huge venue. Also, since most of my background is in live entertainment advertising, I am also getting great resume experience in the field I most enjoy.

I have been awestruck by the level of work that AdLab produces. I would recommend it for any new ad students coming into BU. While internships are amazing, AdLab provides the awesome opportunity to work one-on-one with the actual client. Even in three short weeks, I feel like I have already learned new skills, such as how to run an effective meeting and how to manage an advertising timeline. I look forward to this semester’s work and future semesters with AdLab!

 

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