Check out my interview with BU College of Communication alum Paul Kresge, who is now an Account Manager for Centro, an advertising tech company in Chicago. Kresge talks about how he’s been able to use what he learned at COM to help him become successful in the communication industry.
Kresge received his Bachelor’s degree in Communication at Boston University. He went on to earn a MS degree in Public Relations at BU’s College of Communication.
Recently, Centro was ranked No. 1 on Ad Age’s 2014 list of best places to work in advertising, media and ad tech. Centro makes software that helps companies better engage with their audience.
Have any questions for Paul that we didn’t cover in this interview? Feel free to ask in the comment section below.
Interested in attending one of BU College of Communication’s graduate programs? Check out our website to get more information on all the programs here at COM.
Tucked away in the College of Communication’s Film & Television department sits a relatively new Master’s program that you may not know much about—Media Ventures (visit our site to find out program details). The program, which has only been around for five years, already has its graduates making quite a splash in the world of new media.
Media Ventures (MV) is a 12-month MS program that focuses on media innovation and entrepreneurship—a creative degree for creative students. This bi-coastal program combines practical experience with theory and mentorship to help students prepare for a career in technology, business and media (if the business component appeals to you more, a dual MBA/MS degree in MV is available- more information can be found here).
“I look at it as the new producing,” says Media Ventures Director Cathy Perron. “I was a TV producer and I liken this to that process [producing]. You have the idea phase to air date, and all the constituents you work with until the show airs. Here, instead you are coming up with a new media process and working with similar constituencies,” she says.
During their first semester in Boston, MV students develop a new media business product or service, complete with prototype, business and marketing plans (this project serves as the degree’s thesis component). Students work with each other to brainstorm and pitch different ideas. The following two semesters are spent in Los Angeles, where students complete two internships while simultaneously finalizing their thesis. “Los Angeles has a very vibrant startup community and most are focused on media startups,” says Perron.
Students in MV talk about their experiences as interns in start-ups in Boston and LA.
As the two semesters unfold in LA, students are constantly working to improve their new media project. Each summer, COM hosts their annual summer PitchFest, which gives MV students the opportunity to present their projects to a guest panel of media start-up and venture capital experts. This 15-minute presentation with 15 minutes of Q&A allows students to receive valuable feedback on their ideas and create networking connections with those in the media industry. Check out pictures from this year’s PitchFest by liking BUMediaVentures on Facebook.
Even if creating the next big app is not your goal, there are other things you can do you’re your MV degree. “Students who have graduated are getting really good jobs,” says Perron. “They are in well-compensated strategic positions. The program was timely in its launch because the kinds of jobs out there are jobs that Media Ventures will prepare students for,” she says. The program has alums in positions like Senior Manager at Hulu and Editor of Bloomberg.com.
Beth Haber, Consumer Insights Manager at Hulu and graduate of the program, says her role at Hulu is directly related to what she learned in Media Ventures. “Media Ventures is focused on the execution of media and the introduction of new media platforms,” she says. “Hulu has really been a part of that. It’s interesting to see what I was learning in the program and how it relates to what I do every day now,” Haber says.
COM’s current MV class is comprised of students from all walks of life—a largely international crew with backgrounds in technology and engineering, design and even law. “What I want to stress is it’s a cross-disciplinary program,” says Perron. “Anybody who’s interested in any different form of media could come into this program as a one-year grad program and learn the strategies of innovation,” she says. “You get real roll-up-your-sleeves practical experience, where at the end you have a calling card [thesis project] to show a possible employer or investor and you can show them what you’ve done from concept to marketplace,” says Perron. “It’s a tremendous opportunity.”
Make sure to follow @BUmediaventures, so you can keep up with what’s going on in their program.
Do you have a great idea for media innovation? The Media Ventures graduate program could be for you! Learn how BU’s College of Communication can help you take that next step in your career by visiting our site here. Have questions? Ask us in the comment section below.
Check out the video below to hear what HBO Senior Vice President, Jay Roewe (COM ’79) has to say about PitchFest and the forward-looking aspect of a Media Ventures degree.
One of the greatest components to Boston University College of Communication’s Journalism graduate program is the professional project. When I say “greatest,” I don’t mean easy, fun or relaxing. As with anything great comes hard work, and that is exactly what the professional project showcases. After three semesters worth of classes, sleepless nights, and every ounce of blood, sweat and tears you have finally reached the end. You are now a mere shadow of what you were when you first entered grad school, and your professional project is your opportunity to show everyone else that transformation.
What is a professional project? I will explain. All candidates for the MS in Journalism must submit a professional project in their final semester. Each student arranges for a faculty member to be their adviser for the project. Upon completion, students are expected to endeavor to sell or place their work with a professional news organization.
Third semester Broadcast Journalism student Ashley Davis set out to accomplish one of the most daunting tasks and most impressive professional project to date— The Midterms 2014, a live coverage production of this year’s midterm elections. I shall elaborate.
Monday, November 5 at 6 p.m., the night before Election Day, a dress rehearsal took place. About 60 BU students (both grad and undergrad) were involved, including an impressive number of BU COM faculty and staff. Everyone had a job to do. Some were helping in the studios, a handful of students (selected by Ashley after auditioning) were anchors at the National Desk and others were scattered throughout Massachusetts, New Hampshire and even D.C. to act as call-in reporters for the live production.
Ashley went over every aspect of the entire coverage the night before and explained exactly what needed to be done. After she sent the troops on their way, she remained at COM to get ready for Tuesday, November 4. This was her professional project, and since everything was going live, there wasn’t any room for mistakes, as per usual.
Tuesday, November 4 came quickly. Some people were asked to report to the studios several hours before going live at 9 p.m. At 7:30 p.m., the anchors prepared their cut-ins—pre-made news packages (stories). These packages would air in-between 7:30 and 8:30 p.m., mixed in with some live shots, on-cam anchoring and reporters calling in from different headquarters around Massachusetts.
I spent my time on COM’s third floor in Room 321, where I worked with others to help Professor Susan Walker push out live content and numbers for the anchors to live report as votes came pouring in from states across the nation.
Here is a breakdown of The Midterms 2014‘s amazing team and their various roles:
On campus at COM, in Studio East/West:
First Block: Anchors Supriya Muppala and Peter Zampa
Second Block: Anchors Taylor Walker and Justin Shrair
Third Block: Anchors Mikaela Lefrak and Jamie Bologna
During this block, Kate Kahn — BU professor and former Senior News Producer for WHDH-TV (NBC-Boston)— served as the live shot producer, coordinating all the live reporters. Andre Khatchaturian and Louise Liu— both Broadcast Journalism students at COM— were anchors at the National Desk. Lauren Westberg— Broadcast Journalism grad student— was a live reporter and interviewed Professor Groshek, Professor Carroll and Tom Fiedler—the Dean of COM.
Candidate Headquarters: Students were placed at all of the following locations in order to quickly report polling results back to BU’s College of Communication.
Steve Sisto— MA 6th Congressional District, Seth Moulton Headquarters
Paul Dudley—MA Governor Charlie Baker Headquarters
Ashley Paul— MA Governor Martha Coakley Headquarters
Christina Erne—The Casino
Hayley Crombleholme—MA Senate Edward Markey Headquarters
Noelia Valero—Washington D.C.
Rachel Mccubbin—NH Senate Scott Brown Headquarters
Nikita Sampath and Rebecca Sananes—NH Senate Jeanne Shaheen Headquarters
Keri McAlpine and Kathlene Gibbs—MA 6th Congressional District, Richard Tisei Headquarters
COM Professors Involved: The following faculty and staff members stayed hours and hours after they should have gone home. Instead, they helped make sure this live-production was nothing less than exceptional. Just one more example of COM’s professors doing all they can to make their students succeed.
R.D. Sahl- Broadcast Journalism Professor
Susan Walker- Broadcast Journalism Professor
Christophor Cavalieri- Film & Television Professor
Jacob Groshek- Emerging Media Studies Professor
John Carroll- Mass Communication Professor
Kate Kahn- COM Professor
Technical Operations Team: Quite possibly the most important part of this production, these students and staff members worked hard to make sure everything in the studio was functioning and the coverage aired without flaw.
The Midterms 2014 was an immense success. Ashley Davis could not have done a better job handling such a high-stress situation, nor could she have selected a better team. Ashley never lost her composure, always made time to answer questions and kept very calm throughout the entire evening. She had so much responsibility lying squarely on her shoulders, but yielded excellent results.
Watching Ashley’s professional project come to life makes us first semester grad students realize that this time next year, a similar task is awaiting us. Although it was a little intimidating, I now feel inspired to find a professional project in which I can showcase all I have learned throughout grad school. No other institution would provide the resources, the studios and opportunities to create something so impressive and professional. Now, not only does Ashley have a remarkable production to add to her resume, but she also made history happen, right there on the third floor of COM.
Ashley Davis’ final professional project is currently being edited. Check back here to view the final publication and follow her on Twitter @ashley_m_davis to see what else she is up to.
On Wednesday, December 10 from 5-7 p.m. in Room 209, the College of Communication’s Department of Journalism is hosting the Journalism Graduate Showcase. The event will feature journalism graduate students presenting excerpts of their professional projects. Seniors, graduate students and faculty members are all invited. Adult beverages will be served, so please bring your ID.
Interested in one of BU College of Communication’s graduate programs? Tell us which one and why in the comments section below. You can find out more information on our website, so be sure to check it out here.
“It’s the word we all never want to hear. “Cancer.” Not a single person on the planet looks forward to hearing those six letters spill out of the mouth of a doctor or a loved one. Not a single person wants to go toe to toe with one of the most villainous diseases known to man. Unfortunately many of us either will directly deal with the disease or be close to someone that has to. There are no statistics necessary to back this up, as everyone alive today has already been impacted by cancer one way or another “ (Connor Lenahan – Lets Beat Cancer www.connorlenahan.com).
The American Cancer Society (ACS) has teamed up with colleges and universities all over the country to help raise money for the fight against “The Big C”. This year, for the season home opener, Boston University Men’s Basketball will compete in the Coaches vs. Cancer Tripleheader at TD Garden with Boston College, Harvard, Holy Cross, UMass, and North Eastern.
Since October 16, these schools have been trying to raise the most money for the fight against cancer. Each of the six schools has nominated one person to be their representative for this event. The top two fundraisers will be announced at the end of the first game of the Tripleheader on November 16. Winners will have the opportunity to compete in a shoot-out against each other during the event.
According to the guys on BU’s basketball team, Connor is considered “the least narp narp of all time” (a “narp” is a non-athlete, regular person). The terriers think of Connor as a member of the team, although he would never be able to physically play as a member of the team.
Connor suffers from Osteogenesis Imperfecta (OI), often called brittle bone disease. It’s a rare disease that leaves Connor with fragile bones. OI affects somewhere between 20,000 and 50,000 people in America. It is a caused by a genetic defect that doesn’t allow the body to make strong bones, causing many breaks and fractures in the body. The bones of a person suffering from OI are so fragile that putting a blanket on them can cause a fracture. All of the breaks and surgeries that Connor has had leaves him walking with a limp on his right side and needing a wheelchair to get around for most of his day. Although he has never been able to compete in organized sports, Connor has never let his disease hold him back from his one passion; sports. In fact, you might know him as a PA announcer for Boston University.
Despite never being able to play organized sports, Connor’s love for sports grew making him a die-hard sports fan. He uses a wheel chair to get around campus, but is not bound to his chair. Overall, Connor remains positive and open about everything. He is most known for his blog (www.connorlenahan.com) where he discusses a variety of topics from his condition and surgeries to Toy Story 4.
I had the pleasure of sitting down and speaking with Connor about being chosen to represent Boston University. He explained to me his rare condition and his passion for being able to give back to people and make some sort of difference in peoples lives. He explained to me how he wouldn’t be as passionate and excited to compete if it was just a regular shoot out, but the fact that he gets to be the person in charge of asking for donations and creating a difference in so many people’s lives makes the experience more exciting. “It would give me bragging rights with my friends– I got to play against a former Celtics player while being 5’3” and in a wheelchair forever,” said Connor when telling me about the possibility of him winning and competing in the shoot-out.
I will be following Connor in his race to raise as much money as possible, until we get him on the court on November 16. I encourage everyone to follow Connor with me and help donate and spread the word for an amazing cause. Connor has set a goal of raising $1,500 for The American Cancer Society and the Coaches vs. Cancer event. In the short time between when I first met him and when I wrote this story, Connor and Boston University went from $200 in donations to $1,705, which is more than his original goal. However, with your help, we can raise even more than that.
Please donate here, and help Connor compete in the shoot-out this weekend at the TD Garden, proving to everyone his disease is not holding him back from doing what he truly loves.
On various Fridays throughout the semester, BU’s Film and Television department at the College of Communication hosts free premier screenings of innovative film and television programs. This screening series is part of the department’s Cinemathèque: meetings and conversations with filmmakers/television-makers. The series’ curator is Gerald Peary, a cinema professor at Suffolk University and a long-time film critic for the Boston Phoenix. He chooses his BU programs based on his extensive contacts in the professional film world and from his travels to film festivals around the globe.
For each featured production, a special guest (the producer, filmmaker, etc.) is invited to COM for the screening. During the screening, film students quickly escort the filmmaker to a brief interview shoot. Afterwards, a Q&A is held to provide more information to the audience regarding the production process.
However, it wasn’t until after this year’s first screening that the After this year’s first screening, the Cinemathèque team decided they wanted to shoot interviews with the featured guests. Clearly, figuring out the production technicalities for these interviews would not be an issue, but what they did need was someone who could ask the right questions.
Without much thought, fingers pointed in the direction of third semester Broadcast Journalism graduate student, Alistair Birrell. “I thought it would be a good way to hone my interviewing skills,” he said.
With only a fifteen minute window, Birrell must make sure he steers the interview in the correct way. “Where are you from?” Ross asked Birrell during the interview. “I’m from Scotland, but we can talk about me later,” Birrell quickly responded.
After each interview, students on the production team edit the video down to around three or four minutes. All interviews are featured on the Cinemathèquepage, so be sure to check out Alistair’s full interview with Ross.
Overall, this program is an excellent example of COM’s Film and Television department preparing its students with hands-on, practical experience for the ever so competitive entertainment industry. These are lessons no textbook can teach, yet something every student should experience.
Take a look at the 2014 Cinemathèque schedule here to see what will be screening over the next few weeks. Although these screenings are designed to primarily benefit Film and TV students, they are free for all BU students and professors as well as the general public.