Tag Archives: broadcast

Public Relations COM grad student shares his success in the communication industry

By Iris Moore
MS Broadcast Journalism ’15
BU College of Communication

Check out my interview with BU College of Communication alum Paul Kresge, who is now an Account Manager for Centro, an advertising tech company in Chicago. Kresge talks about how he’s been able to use what he learned at COM to help him become successful in the communication industry.

Kresge received his Bachelor’s degree in Communication at Boston University. He went on to earn a MS degree in Public Relations at BU’s College of Communication.

Recently, Centro was ranked No. 1 on Ad Age’s 2014 list of best places to work in advertising, media and ad tech. Centro makes software that helps companies better engage with their audience.

Have any questions for Paul that we didn’t cover in this interview? Feel free to ask in the comment section below.

Interested in attending one of BU College of Communication’s graduate programs? Check out our website to get more information on all the programs here at COM.

 

 

 

 

BHjLnzYCQAE-eju

BU’s College of Communication offers a degree that could help you develop the next big app

By Michelle Marino
MS Journalism ’15
BU College of Communication

Tucked away in the College of Communication’s Film & Television department sits a relatively new Master’s program that you may not know much about—Media Ventures (visit our site to find out program details). The program, which has only been around for five years, already has its graduates making quite a splash in the world of new media.

460035_10151271462379644_1342768186_o

Media Ventures (MV) is a 12-month MS program that focuses on media innovation and entrepreneurship—a creative degree for creative students. This bi-coastal program combines practical experience with theory and mentorship to help students prepare for a career in technology, business and media (if the business component appeals to you more, a dual MBA/MS degree in MV is available- more information can be found here).

“I look at it as the new producing,” says Media Ventures Director Cathy Perron. “I was a TV producer and I liken this to that process [producing]. You have the idea phase to air date, and all the constituents you work with until the show airs. Here, instead you are coming up with a new media process and working with similar constituencies,” she says.

MV graduate students get ready for PitchFest 2014 in LA.
MV graduate students get ready for PitchFest 2014 in LA.

During their first semester in Boston, MV students develop a new media business product or service, complete with prototype, business and marketing plans (this project serves as the degree’s thesis component). Students work with each other to brainstorm and pitch different ideas. The following two semesters are spent in Los Angeles, where students complete two internships while simultaneously finalizing their thesis. “Los Angeles has a very vibrant startup community and most are focused on media startups,” says Perron.

Students in MV talk about their experiences as interns in start-ups in Boston and LA.

As the two semesters unfold in LA, students are constantly working to improve their new media project. Each summer, COM hosts their annual summer PitchFest, which gives MV students the opportunity to present their projects to a guest panel of media start-up and venture capital experts. This 15-minute presentation with 15 minutes of Q&A allows students to receive valuable feedback on their ideas and create networking connections with those in the media industry. Check out pictures from this year’s PitchFest by liking BUMediaVentures on Facebook.

10422979_626112094163753_8039035972564671811_n

Even if creating the next big app is not your goal, there are other things you can do you’re your MV degree. “Students who have graduated are getting really good jobs,” says Perron. “They are in well-compensated strategic positions. The program was timely in its launch because the kinds of jobs out there are jobs that Media Ventures will prepare students for,” she says. The program has alums in positions like Senior Manager at Hulu and Editor of Bloomberg.com.

Beth Haber, Consumer Insights Manager at Hulu and graduate of the program, says her role at Hulu is directly related to what she learned in Media Ventures. “Media Ventures is focused on the execution of media and the introduction of new media platforms,” she says. “Hulu has really been a part of that. It’s interesting to see what I was learning in the program and how it relates to what I do every day now,” Haber says.

10431500_626111274163835_2466391798223104062_n
MV students with HBO Senior Vice President, Jay Roewe (COM ’79) at 2014 PitchFest in LA.

COM’s current MV class is comprised of students from all walks of life—a largely international crew with backgrounds in technology and engineering, design and even law. “What I want to stress is it’s a cross-disciplinary program,” says Perron. “Anybody who’s interested in any different form of media could come into this program as a one-year grad program and learn the strategies of innovation,” she says. “You get real roll-up-your-sleeves practical experience, where at the end you have a calling card [thesis project] to show a possible employer or investor and you can show them what you’ve done from concept to marketplace,” says Perron. “It’s a tremendous opportunity.”

Make sure to follow @BUmediaventures, so you can keep up with what’s going on in their program.

Do you have a great idea for media innovation? The Media Ventures graduate program could be for you! Learn how BU’s College of Communication can help you take that next step in your career by visiting our site here. Have questions? Ask us in the comment section below.

Check out the video below to hear what HBO Senior Vice President, Jay Roewe (COM ’79) has to say about PitchFest and the forward-looking aspect of a Media Ventures degree.

 

 

 

 

 

 

 

 

 

 

 

10646999_10152667953211163_35258773629310791_n

“Get buzzed”: A look inside Boston University’s Lifestyle Magazine

By Michelle Marino
MS Journalism ’15
BU College of Communication

This past week, I got out of the grad school bubble and spoke with some very knowledgeable undergrads about their experience working for the The Buzz, Boston University’s lifestyle magazine. The hard-copy magazine is published every fall and spring semester, but their online magazine publishes a variety of content on a weekly basis. The magazine’s sections include a little something for everyone – campus, city, arts, fashion, music, food, sports and travel. The site also features “The Weekly Buzz”, a video component showcasing a range of different lifestyle topics, from BU artists to features on the Assembly Row shops in Somerville.

With a mix of graduate and undergraduate students, The Buzz’s staff is large, ranging from writers to photographers to copy-editing and advertising. Alison Ortiz, a freshman in the process of transitioning over to COM’s Broadcast Journalism program, holds three different positions with the magazine. She is responsible for The Buzz‘s Instagram account, publishing for events and broadcast. Alison says she heard about The Buzz through a campus SPLASH event, where students are exposed to everything from BU’s  cultural clubs to dance groups, from academic associations to religious life.

Katie Tamola, a Journalism graduate student, writes for The Buzz‘s campus section.  “My experience has been nothing but positive and my editor has been amazing,” says Katie. “As somebody who didn’t go here for undergrad it’s ironic I covered campus. The Buzz has pushed me out of my comfort zone. Sometimes it’s daunting to go up to someone and ask them about their noncommittal sex habits, for example. It’s been so much fun and they’ve given me such great opportunities. I’m so grateful. It helped me be a better writer and gave me the confidence to write for other publications as well.” Katie also commends The Buzz for being hospitable to new ideas, saying, “If you work for campus but want to do something else, they are open to that.”

424624_10151201884071163_1527845292_n
“I’ve made filming and editing my life and got really involved,” says Alison. The magazine can be flexible to your commitment level, however, and doesn’t require you to take on more roles than you can handle. “It’s very relaxed,” she says. “You don’t have to do a million different things, you make it as much as you want it to be. They don’t restrict you or hold you back either.”

10690214_10152647476866163_7948956957380274209_n
Sarah Wu, a sophomore majoring in Journalism at BU, writes for three sections of The Buzz – campus, fashion and food. She also heard about the magazine at a SPLASH event and began attending meetings, initially starting with food and then taking on other sections. Sarah says for her, the process has been a lot of deadline juggling depending on which section is going to be published online, or what piece she is working on for the print magazine.

“It depends where we are in the cycle,” she says. “There have been times when I’m writing one article for each section. For campus, I write one monthly, for events, if something comes up like fashion, they ask can you go cover this, and for food it’s generally dining hall stuff or campus food trucks.” When asked about what she’s learned from working with The Buzz, Sarah cites time management and the opportunity to improve her writing skills. “You’ve got to learn to be on your toes,” she says. “Since I’m writing for three sections I always have deadlines and you learn to manage your time.” “The more you write the better you get,” she adds. “Being able to receive feedback from the editor is very constructive.”

387117_10151201878281163_320955595_nGianna Fischer, a sophomore PR student, manages all of The Buzz’s social media. While she writes for other organizations on campus, she wanted to focus on the business side of things as well, saying publishing is an industry often misunderstood in terms of its business orientation. “So far it’s been a really good experience and a lot more organized than other organizations I’ve worked with in the past.” Social media falls outside of The Buzz’s three main publishing components, to include publisher, events and PR/advertising. Events primarily work on the fall and spring release parties, advertising and PR build the brands and funds for print, while social media cultivates the magazine’s online presence.

The Buzz’s publishing group is really structured and keeps people directed,” says Gianna. “It’s great to be a part of something with clear cut goals and to see strong leadership.” On working the social media side of things, she comments, “It’s a real world application that I wouldn’t have at the professional level otherwise. We’re talking to actual clients. COM is great because they have AdLab and PRLab, but being able to do that before you get into those classes is nice,” she says.

386337_10151201878446163_1187353376_nI asked all three undergrads what they thought of grad student involvement at The Buzz, and they all enthusiastically supported it. “The Buzz is the type of organization that likes to push limits and be the best. Grad students would put us a step above,” says Gianna. “At the start of the semester we have an all staff meeting the first month. They tell you what The Buzz is about, give you contact information and you talk to editors. If you want to join now you can talk to a particular section. They’re very open to having new writers,” says Sarah.

On Nov. 18, The Buzz Fall 2014 print issue will launch, and copies will be available at the George Sherman Union on campus. There is also a launch party called “Refined 2014” on Nov. 20 in the Burke Club Room at the Agganis Arena. The party is intended to promote the issue while also showcasing student talent that may have been featured in either the print or online edition. Refreshments, raffles, music and more will be provided.

Photo by Cydney Scott for Boston University
Photo by Cydney Scott for Boston University

If you are interested in joining The Buzz, you can email Ashli and Meredith (Editors-in-Chief) at the.bu.buzz@gmail.com, or contact a specific section (emails below). Have you written for The Buzz? Tell us what your experience was like.

Editorial:

Campus: campus.bu.buzz@gmail.com
City: city.bu.buzz@gmail.com
Arts & Entertainment: culture.bu.buzz@gmail.com
Music: music.bu.buzz@gmail.com
Fashion: fashion.bu.buzz@gmail.com
Food: food.bu.buzz@gmail.com
Travel: travel.bu.buzz@gmail.com
Sports: sports.bu.buzz@gmail.com

Publishing: publish.bu.buzz@gmail.com

Photography Director:  photo.bu.buzz@gmail.com

Arts: Illustrators and Graphic Designers:  art.bu.buzz@gmail.com

Broadcast: broadcast.bu.buzz@gmail.com

If you want to learn more about what graduate programs here at Boston University’s College of Communication have to offer,  please ask any questions below and visit our website.

 

 

 

 

Behind the scenes: Good Morning, BU

By Gina Kim
MS Journalism ’16
BU College of Communication

On Thursday morning, I woke up at the crack of dawn when I knew my 11 a.m. lecture wasn’t for another five hours. But, I had a special assignment for that Thursday morning. I had to rush to get to campus by 8:30 a.m. What on earth would compel me to sacrifice such precious hours of sleep?

Good Morning, BU. Enough said.

Good Morning, BU (GMBU) is Boston University’s own LIVE, weekly morning show. GMBU brings you the latest in news from around BU, Boston, and from around the world.

On that early Thursday morning, I joined GMBU’s student-led team to find out exactly what goes into this weekly butv10 production. Immediately, I knew this was the real deal. Move over, “Good Morning America”, BU is live, awake, and ready to inform…from sports to city news, celebrity gossip, you name it, GMBU has you covered.

Before I go any further, let’s back up to the night before. That’s right… on Wednesday evenings, students meet to put up the set, so they can promptly go live at 10 a.m. the next morning. During this time, the production team floods into the College of Communication’s (COM) labs to clip trending national and local news and create storyboards.

The following morning, everyone is back at COM by 8:30 a.m. Edit labs on the third floor are filled with students practicing lines, drafting scripts and testing studio equipment. It’s a lot of prep work with minimum time before heading into the studio for rehearsal at 9 a.m.

1479139_237654119691636_719888807_n

Alex Hirsch, a first semester Journalism grad student focusing in Sports Broadcast, helps write the script and edit voice-overs for sports’ anchors Andre Khatchaturian and Mariah Kennedy (both third semester Journalism students focusing in Broadcast). Hirsch showed me how to run the teleprompter during GMBU’s sports segment, which to my surprise was a lot more complex than expected. The geek in me was quite impressed with the mechanics.

From 9 to around 9:45 a.m., is rehearsal time. Everyone’s running around, trying to get last minute things done before going live. Everything has to be perfect. No room for excuses. At this point, it’s clear, tensions are running high.

At exactly 10 a.m., Good Morning, BU finally goes on-air. I was very impressed with what I saw. Everything was so professional, so well executed, so well done that I felt as though I was watching a national news production.  Khatchaturian really brought it home with the sports commentary and hosts Ashley Davis (MS, Broadcast Journalism ’15) and Paul Dudley (MS, Broadcast Journalism ’16) were absolutely professional, on point and energetic. Everyone worked together as a great team to deliver the news.

safe_image

By 10:30 a.m., it’s all over.

But, before anyone leaves, the production team gets together to do a quick post-production meeting. Usually Professor Cavalieri (butv10 faculty advisor) gives everyone a run-down of how the show went and what changes need to be made for next week’s production.

During set cleanup, I got a chance to quickly speak with Ashley Davis, one of the executive producers and hosts, about her take on the production of GMBU. “Besides three returners, everyone for the most part is new. There are a lot of first timers,” she says. “Production is pretty hectic and can get extreme, but it’s still a very page-one, basis teaching in which we have to show everyone how to do things. But what’s great about this year’s team is that everyone’s a quick learner, so that helps get the show progressing. We’ve definitely improved since we first started!”

10801706_269038336553214_1974511935186637283_n

GMBU is just another example of all the amazing opportunities available to students at BU’s College of Communication. It’s a huge commitment with high demands and expectations, but the rewards are absolutely priceless, especially for those interested in a career in broadcast. It’s a learning experience no textbook or lecture can teach, but every journalist should know.

I say it over and over again, but I cannot stress it enough– you have to really want to be here. GMBU is a fine example of students showing their commitment and drive to becoming successful in a highly-competitive industry.

10350995_261448683978846_9193508144675025550_n

Check out GMBU’s Facebook and Twitter to see more clips and pictures from their set. Don’t forget to catch Good Morning, BU LIVE every Thursday at 11am. If you’re interested in joining GMBU’s team, email one of the show’s producers:

Ashley Davis – adavis17@bu.edu
Courtney Sonn – csonn@bu.edu 
Hayley Gershon – hgershon@bu.edu 

Want to learn more about the graduate programs at Boston University’s College of Communication? Ask us your questions in the comments section below and visit our site. 

10422195_10204478248226946_7878767206100578242_n

A look at what happens inside a Broadcast Journalism grad class

By Nikita Sampath
MS Broadcast Journalism ’16
BU College of Communication 

Broadcast Writing/Reporting (Course: JO 707) is a course taught at BU’s College of Communication (COM) that all grad students interested in Broadcast Journalism should take in their first semester. As the title suggests, the course is designed to teach us how to write a story for broadcast news and report on camera.  The course, which is taught by Professor R.D. Sahl, a veteran journalist with 40 years of experience in the field, teaches the main requirements of good story writing. These include: good writing, videography, editing, sound, natural sound and tracking. Timing is of essence too.

10552582_10204478245306873_1347469052476892526_n

At the start of the semester, JO 707 introduced us to script writing for television broadcast– attention-grabbing, short and simple sentences, with editing and production commands. Each week, we begin class with a discussion of breaking news for the day.  We then spend a considerable amount of time watching and analyzing professional news packages. For an assignment, Prof. Sahl asked us to watch evening news telecast and break it down– number of stories, kinds of packages, whether the reporter was on screen etc. This helped us learn the different ways in which news stories can be broadcast.

As for equipment, we’ve learned to use the JVC 100/150u to shoot our news packages and how to access the recording booth to do our tracking and voice overs. All necessary equipment can be rented (free of cost) from COM’s Field Production Services. Additionally, we use Final Cut Pro X to edit videos. We are very lucky in the fact that this software is available to all students in all editing and Mac computer labs at COM.  It’s great that students don’t have to worry about buying equipment or software of their own.

It’s only been six weeks and the eight of us grad students in the class are capable of producing entire packages by ourselves, one or two of which could be aired with some additional editing.

Check out this news package on the peer-sharing ride Lyft, done by Broadcast Journalism grad student Iris Moore, for last year’s JO 707 class.

One student from JO 707 said, “Prof. Sahl is a meticulous evaluator. Having watched each of our packages several times he was able to give us valuable, detailed feedback so we don’t repeat our amateur mistakes in future packages.”

From JO 707, Prof Sahl says he hopes every student will take-away the following:

  • The best TV stories have strong writing, powerful video and sound, interesting characters and a compelling story line
  • Accuracy is the coin of the realm. Get it right.
  • Deadlines matter. Meet them.
  • Care about the stories you report. It will show in the final product.

10441033_10204510415503752_2794227260590248474_n

To learn more about the BU’s College of Communication Journalism graduate program, go here. A list of offered Journalism courses can also be found here.  

Have questions? Ask us in the comment section below. Also, be sure to visit our site to learn more about the various graduate programs we offer at COM.