Tag Archives: internships

COM Career Fair: Networking for Grads and Undergrads

By Ali Parisi
MS Public Relations ’16
BU College of Communication

Whenever I ask people for advice on job searching, all I hear is: network.  How am I supposed to have time to network while in grad school? How can I go to employers and just strike up a conversation about me and what I want to do with my life?

Actually, I can, and I did!  COM’s Career Fair (Feb 24 and 25) gave me that exact opportunity.  Over 20 employers from all three communication disciplines came to BU specifically to chat with more than 340 COM students about potential employment opportunities.  Among the attendees were Arnold Worldwide, Big Block Productions, Communispace, Gupta Media, Ketchum PR, SHIFT Communications, NESN and WCVB-TV-ABC.

The career fair was held over two days, with representatives from each company set up at tables.  Students could talk to any company that was there, giving them the chance to both learn more about the companies and share about themselves.

“We try to get a mix so that all three departments are covered,” says Kelly Forde, Assistant Director of COM Career Services.  “We’re looking for employers that have both internship and full time opportunities.”

Career Fair

Alexis Feinberg, a graduate PR student, was particularly excited to meet with Ketchum PR regarding a potential summer internship.  “I wanted to find out more about the program, if they indeed had an internship program, and what it means for a graduate-level student,” she said.  More specifically, Feinberg was interested in Ketchum’s subsidiary, Harrison &Shriftman – a fashion PR firm and showroom based in Miami.  “Serena, the Talent Acquisition Manager for Ketchum was more than happy to answer my questions and was open to connecting my information with Harrison &Shriftman.”

Forde describes making connections as just one part of the overall goal at the career fair.  “Obviously jobs or internships are really the end goals,” said Forde. “It’s also to practice: to get more comfortable talking to employers, to get more comfortable talking about themselves and selling themselves, and just to kind of up their professionalism.”

COM Career Services also opened up more resume hours and sent out lists of the companies weeks in advance to give students time to prepare.  Ultimately, Forde explains that it is up to the students to come prepared.  “Showing that you do your research sometimes is the best way to set yourself apart,” she said.

Whether it’s finding a job, internship, or just introducing yourself to employers, the career fair is a great way to get your name out there and practice.  I have to admit, I was a little intimidated since I had never been to one before, but I’m so glad I went.  According to Forde,“Every connection is a good connection.” So why not start connecting?  Lord knows I’m going to need a job soon!

Spring ’15; all that’s new this semester

By Michelle Marino
MS Journalism ’15
BU College of Communication

The Fall 2014 semester seems like another time and place, a lifetime ago. I had just transferred over from PR and was starting an entirely new course load and journey into journalism. I was pretty overwhelmed by the transition and trying to take on everything at a quicker pace than other first semester journalism students, since I knew I would only have a year to accomplish everything they would be doing in a year and a half. Last semester I wrote for this blog, the features department at The Daily Free Press, a Boston-based online food magazine called Simmer, and freelanced for BU’s online magazine The Quad.

Besides that, I was searching for an internship for the spring; I knew that would be critical to me entering the workforce come graduation in May ’15. I fortuitously ended up with an internship with Boston magazine this semester, and am already enjoying it. Since my preferred topic and medium is lifestyle magazine writing, I couldn’t be happier. I am doing a lot of fact-checking, which allows me to dig deep into how sources were gathered and the information given. Although it can be painstaking, I’m learning a lot about the newsgathering process and topics I knew nothing about.

On Feb. 24, my first article will be published in Boston HOME. It is a piece on an artist and her gouache paintings. If you know what that means, I salute you. I didn’t before I wrote the article. I’m hoping I will get to write many more over the course of the semester. I’m also an editor of the Spotlight section of The Daily Free Press. Editing has really given me the opportunity to keep on top of AP style as well as keep up with the news cycle. Having to pitch several stories every week keeps me constantly on the lookout for what’s coming up on the horizon and what is newsworthy.

This semester is going to be a whirlwind, especially once the thesis gets off the ground. I think the hardest part about starting it will be deciding on a topic. I’m hoping some of my professors will be able to help, and I’ll aim to do a print series (with some multimedia) on some aspect of agriculture or the fishing industry. The one thing I’ve learned from all the craziness is the more involved you are with everything around you, the more you are able to connect the dots. Whether you’re interviewing a professor, chef, biologist, business owner, or Miss USA, you can learn from each one something that will surprisingly apply to something else you are doing.

IMG_2908Michelle Marino at her desk at the Boston magazine office

This is especially true when it comes to networking. I went to a COM networking event last semester and met the Food Editor of Boston magazine. At my internship, I am sitting right behind her and get insight into what she’s working on every day. Here’s to a great Spring 2015 semester!

Public Relations COM grad student shares his success in the communication industry

By Iris Moore
MS Broadcast Journalism ’15
BU College of Communication

Check out my interview with BU College of Communication alum Paul Kresge, who is now an Account Manager for Centro, an advertising tech company in Chicago. Kresge talks about how he’s been able to use what he learned at COM to help him become successful in the communication industry.

Kresge received his Bachelor’s degree in Communication at Boston University. He went on to earn a MS degree in Public Relations at BU’s College of Communication.

Recently, Centro was ranked No. 1 on Ad Age’s 2014 list of best places to work in advertising, media and ad tech. Centro makes software that helps companies better engage with their audience.

Have any questions for Paul that we didn’t cover in this interview? Feel free to ask in the comment section below.

Interested in attending one of BU College of Communication’s graduate programs? Check out our website to get more information on all the programs here at COM.

 

 

 

 

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BU’s College of Communication offers a degree that could help you develop the next big app

By Michelle Marino
MS Journalism ’15
BU College of Communication

Tucked away in the College of Communication’s Film & Television department sits a relatively new Master’s program that you may not know much about—Media Ventures (visit our site to find out program details). The program, which has only been around for five years, already has its graduates making quite a splash in the world of new media.

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Media Ventures (MV) is a 12-month MS program that focuses on media innovation and entrepreneurship—a creative degree for creative students. This bi-coastal program combines practical experience with theory and mentorship to help students prepare for a career in technology, business and media (if the business component appeals to you more, a dual MBA/MS degree in MV is available- more information can be found here).

“I look at it as the new producing,” says Media Ventures Director Cathy Perron. “I was a TV producer and I liken this to that process [producing]. You have the idea phase to air date, and all the constituents you work with until the show airs. Here, instead you are coming up with a new media process and working with similar constituencies,” she says.

MV graduate students get ready for PitchFest 2014 in LA.
MV graduate students get ready for PitchFest 2014 in LA.

During their first semester in Boston, MV students develop a new media business product or service, complete with prototype, business and marketing plans (this project serves as the degree’s thesis component). Students work with each other to brainstorm and pitch different ideas. The following two semesters are spent in Los Angeles, where students complete two internships while simultaneously finalizing their thesis. “Los Angeles has a very vibrant startup community and most are focused on media startups,” says Perron.

Students in MV talk about their experiences as interns in start-ups in Boston and LA.

As the two semesters unfold in LA, students are constantly working to improve their new media project. Each summer, COM hosts their annual summer PitchFest, which gives MV students the opportunity to present their projects to a guest panel of media start-up and venture capital experts. This 15-minute presentation with 15 minutes of Q&A allows students to receive valuable feedback on their ideas and create networking connections with those in the media industry. Check out pictures from this year’s PitchFest by liking BUMediaVentures on Facebook.

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Even if creating the next big app is not your goal, there are other things you can do you’re your MV degree. “Students who have graduated are getting really good jobs,” says Perron. “They are in well-compensated strategic positions. The program was timely in its launch because the kinds of jobs out there are jobs that Media Ventures will prepare students for,” she says. The program has alums in positions like Senior Manager at Hulu and Editor of Bloomberg.com.

Beth Haber, Consumer Insights Manager at Hulu and graduate of the program, says her role at Hulu is directly related to what she learned in Media Ventures. “Media Ventures is focused on the execution of media and the introduction of new media platforms,” she says. “Hulu has really been a part of that. It’s interesting to see what I was learning in the program and how it relates to what I do every day now,” Haber says.

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MV students with HBO Senior Vice President, Jay Roewe (COM ’79) at 2014 PitchFest in LA.

COM’s current MV class is comprised of students from all walks of life—a largely international crew with backgrounds in technology and engineering, design and even law. “What I want to stress is it’s a cross-disciplinary program,” says Perron. “Anybody who’s interested in any different form of media could come into this program as a one-year grad program and learn the strategies of innovation,” she says. “You get real roll-up-your-sleeves practical experience, where at the end you have a calling card [thesis project] to show a possible employer or investor and you can show them what you’ve done from concept to marketplace,” says Perron. “It’s a tremendous opportunity.”

Make sure to follow @BUmediaventures, so you can keep up with what’s going on in their program.

Do you have a great idea for media innovation? The Media Ventures graduate program could be for you! Learn how BU’s College of Communication can help you take that next step in your career by visiting our site here. Have questions? Ask us in the comment section below.

Check out the video below to hear what HBO Senior Vice President, Jay Roewe (COM ’79) has to say about PitchFest and the forward-looking aspect of a Media Ventures degree.

 

 

 

 

 

 

 

 

 

 

 

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“Get buzzed”: A look inside Boston University’s Lifestyle Magazine

By Michelle Marino
MS Journalism ’15
BU College of Communication

This past week, I got out of the grad school bubble and spoke with some very knowledgeable undergrads about their experience working for the The Buzz, Boston University’s lifestyle magazine. The hard-copy magazine is published every fall and spring semester, but their online magazine publishes a variety of content on a weekly basis. The magazine’s sections include a little something for everyone – campus, city, arts, fashion, music, food, sports and travel. The site also features “The Weekly Buzz”, a video component showcasing a range of different lifestyle topics, from BU artists to features on the Assembly Row shops in Somerville.

With a mix of graduate and undergraduate students, The Buzz’s staff is large, ranging from writers to photographers to copy-editing and advertising. Alison Ortiz, a freshman in the process of transitioning over to COM’s Broadcast Journalism program, holds three different positions with the magazine. She is responsible for The Buzz‘s Instagram account, publishing for events and broadcast. Alison says she heard about The Buzz through a campus SPLASH event, where students are exposed to everything from BU’s  cultural clubs to dance groups, from academic associations to religious life.

Katie Tamola, a Journalism graduate student, writes for The Buzz‘s campus section.  “My experience has been nothing but positive and my editor has been amazing,” says Katie. “As somebody who didn’t go here for undergrad it’s ironic I covered campus. The Buzz has pushed me out of my comfort zone. Sometimes it’s daunting to go up to someone and ask them about their noncommittal sex habits, for example. It’s been so much fun and they’ve given me such great opportunities. I’m so grateful. It helped me be a better writer and gave me the confidence to write for other publications as well.” Katie also commends The Buzz for being hospitable to new ideas, saying, “If you work for campus but want to do something else, they are open to that.”

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“I’ve made filming and editing my life and got really involved,” says Alison. The magazine can be flexible to your commitment level, however, and doesn’t require you to take on more roles than you can handle. “It’s very relaxed,” she says. “You don’t have to do a million different things, you make it as much as you want it to be. They don’t restrict you or hold you back either.”

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Sarah Wu, a sophomore majoring in Journalism at BU, writes for three sections of The Buzz – campus, fashion and food. She also heard about the magazine at a SPLASH event and began attending meetings, initially starting with food and then taking on other sections. Sarah says for her, the process has been a lot of deadline juggling depending on which section is going to be published online, or what piece she is working on for the print magazine.

“It depends where we are in the cycle,” she says. “There have been times when I’m writing one article for each section. For campus, I write one monthly, for events, if something comes up like fashion, they ask can you go cover this, and for food it’s generally dining hall stuff or campus food trucks.” When asked about what she’s learned from working with The Buzz, Sarah cites time management and the opportunity to improve her writing skills. “You’ve got to learn to be on your toes,” she says. “Since I’m writing for three sections I always have deadlines and you learn to manage your time.” “The more you write the better you get,” she adds. “Being able to receive feedback from the editor is very constructive.”

387117_10151201878281163_320955595_nGianna Fischer, a sophomore PR student, manages all of The Buzz’s social media. While she writes for other organizations on campus, she wanted to focus on the business side of things as well, saying publishing is an industry often misunderstood in terms of its business orientation. “So far it’s been a really good experience and a lot more organized than other organizations I’ve worked with in the past.” Social media falls outside of The Buzz’s three main publishing components, to include publisher, events and PR/advertising. Events primarily work on the fall and spring release parties, advertising and PR build the brands and funds for print, while social media cultivates the magazine’s online presence.

The Buzz’s publishing group is really structured and keeps people directed,” says Gianna. “It’s great to be a part of something with clear cut goals and to see strong leadership.” On working the social media side of things, she comments, “It’s a real world application that I wouldn’t have at the professional level otherwise. We’re talking to actual clients. COM is great because they have AdLab and PRLab, but being able to do that before you get into those classes is nice,” she says.

386337_10151201878446163_1187353376_nI asked all three undergrads what they thought of grad student involvement at The Buzz, and they all enthusiastically supported it. “The Buzz is the type of organization that likes to push limits and be the best. Grad students would put us a step above,” says Gianna. “At the start of the semester we have an all staff meeting the first month. They tell you what The Buzz is about, give you contact information and you talk to editors. If you want to join now you can talk to a particular section. They’re very open to having new writers,” says Sarah.

On Nov. 18, The Buzz Fall 2014 print issue will launch, and copies will be available at the George Sherman Union on campus. There is also a launch party called “Refined 2014″ on Nov. 20 in the Burke Club Room at the Agganis Arena. The party is intended to promote the issue while also showcasing student talent that may have been featured in either the print or online edition. Refreshments, raffles, music and more will be provided.

Photo by Cydney Scott for Boston University
Photo by Cydney Scott for Boston University

If you are interested in joining The Buzz, you can email Ashli and Meredith (Editors-in-Chief) at the.bu.buzz@gmail.com, or contact a specific section (emails below). Have you written for The Buzz? Tell us what your experience was like.

Editorial:

Campus: campus.bu.buzz@gmail.com
City: city.bu.buzz@gmail.com
Arts & Entertainment: culture.bu.buzz@gmail.com
Music: music.bu.buzz@gmail.com
Fashion: fashion.bu.buzz@gmail.com
Food: food.bu.buzz@gmail.com
Travel: travel.bu.buzz@gmail.com
Sports: sports.bu.buzz@gmail.com

Publishing: publish.bu.buzz@gmail.com

Photography Director:  photo.bu.buzz@gmail.com

Arts: Illustrators and Graphic Designers:  art.bu.buzz@gmail.com

Broadcast: broadcast.bu.buzz@gmail.com

If you want to learn more about what graduate programs here at Boston University’s College of Communication have to offer,  please ask any questions below and visit our website.