Tag Archives: LA

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BU’s College of Communication offers a degree that could help you develop the next big app

By Michelle Marino
MS Journalism ’15
BU College of Communication

Tucked away in the College of Communication’s Film & Television department sits a relatively new Master’s program that you may not know much about—Media Ventures (visit our site to find out program details). The program, which has only been around for five years, already has its graduates making quite a splash in the world of new media.

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Media Ventures (MV) is a 12-month MS program that focuses on media innovation and entrepreneurship—a creative degree for creative students. This bi-coastal program combines practical experience with theory and mentorship to help students prepare for a career in technology, business and media (if the business component appeals to you more, a dual MBA/MS degree in MV is available- more information can be found here).

“I look at it as the new producing,” says Media Ventures Director Cathy Perron. “I was a TV producer and I liken this to that process [producing]. You have the idea phase to air date, and all the constituents you work with until the show airs. Here, instead you are coming up with a new media process and working with similar constituencies,” she says.

MV graduate students get ready for PitchFest 2014 in LA.

MV graduate students get ready for PitchFest 2014 in LA.

During their first semester in Boston, MV students develop a new media business product or service, complete with prototype, business and marketing plans (this project serves as the degree’s thesis component). Students work with each other to brainstorm and pitch different ideas. The following two semesters are spent in Los Angeles, where students complete two internships while simultaneously finalizing their thesis. “Los Angeles has a very vibrant startup community and most are focused on media startups,” says Perron.

Students in MV talk about their experiences as interns in start-ups in Boston and LA.

As the two semesters unfold in LA, students are constantly working to improve their new media project. Each summer, COM hosts their annual summer PitchFest, which gives MV students the opportunity to present their projects to a guest panel of media start-up and venture capital experts. This 15-minute presentation with 15 minutes of Q&A allows students to receive valuable feedback on their ideas and create networking connections with those in the media industry. Check out pictures from this year’s PitchFest by liking BUMediaVentures on Facebook.

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Even if creating the next big app is not your goal, there are other things you can do you’re your MV degree. “Students who have graduated are getting really good jobs,” says Perron. “They are in well-compensated strategic positions. The program was timely in its launch because the kinds of jobs out there are jobs that Media Ventures will prepare students for,” she says. The program has alums in positions like Senior Manager at Hulu and Editor of Bloomberg.com.

Beth Haber, Consumer Insights Manager at Hulu and graduate of the program, says her role at Hulu is directly related to what she learned in Media Ventures. “Media Ventures is focused on the execution of media and the introduction of new media platforms,” she says. “Hulu has really been a part of that. It’s interesting to see what I was learning in the program and how it relates to what I do every day now,” Haber says.

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MV students with HBO Senior Vice President, Jay Roewe (COM ’79) at 2014 PitchFest in LA.

COM’s current MV class is comprised of students from all walks of life—a largely international crew with backgrounds in technology and engineering, design and even law. “What I want to stress is it’s a cross-disciplinary program,” says Perron. “Anybody who’s interested in any different form of media could come into this program as a one-year grad program and learn the strategies of innovation,” she says. “You get real roll-up-your-sleeves practical experience, where at the end you have a calling card [thesis project] to show a possible employer or investor and you can show them what you’ve done from concept to marketplace,” says Perron. “It’s a tremendous opportunity.”

Make sure to follow @BUmediaventures, so you can keep up with what’s going on in their program.

Do you have a great idea for media innovation? The Media Ventures graduate program could be for you! Learn how BU’s College of Communication can help you take that next step in your career by visiting our site here. Have questions? Ask us in the comment section below.

Check out the video below to hear what HBO Senior Vice President, Jay Roewe (COM ’79) has to say about PitchFest and the forward-looking aspect of a Media Ventures degree.

 

 

 

 

 

 

 

 

 

 

 

Founder, Owner & CEO of LA entertainment company honored by BU

By Iris Moore
MS Broadcast Journalism ’15
BU College of Communication

At Boston University’s College of Communication (COM), the beginning of a new semester also means the start to another year filled with exciting events for faculty and staff. Yes, it is important to get your schedule right and books bought, but it’s also important you are made aware of the once-a-year, beneficial networking events happening right now.

This Thursday, September 18th at 5:30 p.m., the College of Communication (COM) is hosting the 2014 Distinguished Alumni Awards at the School of Management. The event, which is free and open to the public, will honor some of COM’s most accomplished alumni. Previous alumni recipients who have attended the event include: – Co-Host of Market Place Morning Report and American Public Media, Jeremy C. Hobson (‘04) – White House Photographer, Peter J. Souza (’76), – Bravo’s Executive Vice President of Development & Talent, Andy Cohen (’90). The list goes on. If you have time, check it out here.

This year, you may get the opportunity to network with the BU COM alum who was the first African American to produce a CBS Schoolbreak Special. Yup, that’s right, Cleveland O’Neal III (COM ’78) is one of the four COM alums being honored at this year’s Distinguished Alumni Awards for his impressive accomplishments in the entertainment industry.

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O’Neal began his career at a young age when he was a child actor at the Cleveland Playhouse in Ohio, which is one of the League of Resident Theaters. During his undergraduate studies at Boston University’s College of Communication, O’Neal began planning what would become his privately held company Connection III Entertainment Corp.— producer of the weekly TV series “Made in Hollywood,” “Made in Hollywood: Teen Edition and “Live, Life and Win!”

As Founder, President, and CEO of the company, O’Neal has brought diversity across a variety of media platforms, including music, television and motion pictures. Connection III has received two Emmy nominations and was the recipient of the “Arts and Entertainment Company of the Year” Award from Los Angeles Mayor Antonio R. Villaraigosa.

Watch O’Neal’s interview with TVWeek reporter Andrew Krukowski to learn more about his TV series franchise, “Made in Hollywood”, that has a gross average audience of 5.2 million viewers.

So, make sure you join the BU COM community on Thursday night as we raise our glasses and toast Cleveland O’Neal III for his impressive career in the entertainment industry (yes, that’s right, an open bar and heavy hors d’oeuvres will be served). Go here to find out more or sign up for the event.