Tag Archives: programs

Strategic Brand Solutions

By Ali Parisi
MS Public Relations ’16
BU College of Communication

If you’re still looking to add another class to your fall schedule, CM 726 Strategic Brand Solutions, could be something to consider.  This advertising course takes a current look at marketing communications issues and the impact these issues have on brands and their audiences.

“It used to be called problem solving,” according to Professor John Verret, who has been teaching the course for the past 17 years.  “That’s what it is: looking at problems and then looking at the way brands have solved them and the way brands haven’t solved them, and thinking about what they might do.”  The problems come from a wide range of areas, whether it is a distribution problem, quality problem, or new market problem.  For the most part, the issues are usually about the way consumers react to brands and brand messaging.

These problems are examined in case studies of various brands and organizations.  Prof. Verret chooses mostly current examples, a lot coming from The Wall Street Journal (required reading for the course).  Other case studies are classic examples and still very applicable today.  One such older case study is Where the Suckers Moon: The Life and Death of an Advertising Campaign.  The book looks at Subaru and how advertising nearly killed this brand, which, according to Verret, is one of the greatest brands that has been around forever and isn’t going anytime soon.   “The objective is to learn as much about strategies that work and strategies that don’t work,” says Verret.

After 17 years of teaching this course, a lot has changed.  However, Professor Verret claims that the most important things remain essentially the same.  “Everything has changed about advertising except human nature,” says Verret.

If this course doesn’t already sound interesting, then consider the benefits.  “One of the things people tell us they like about their kids is that they’ve learned a little bit about critical thinking,” adds Verret.  “That’s what I want: critical thinkers.”  Not only do students study concrete examples of the marketing communications industry, but they also develop skills that make them more attractive to employers.

I immediately became interested in this class when I read the course description.  Now I’m registered to take it and excited to see what’s in store this fall!

Journalism grad students showcase all they’ve learned from BU’s College of Communication

By Michelle Marino
MS Journalism '15
BU College of Communication

On the last day of classes for the Fall 2014 semester, 13 of BU’s College of Communication (COM) journalism graduate students presented their professional projects at the Journalism Graduate Showcase.  Students, faculty, friends and family filled the room on COM’s second floor to support those who were presenting.

Print, photo and broadcast were just few of the many journalism mediums showcased at the event. The projects were diverse in content, offering a wide-range of stories that have never been told, such as an interactive multimedia website that take readers on a storytelling journey along Boston’s Mass. Ave. and a five-part video and article series about BU’s archeology research around the world (see video excerpt below).


Graduate student Amy Laskowski (COM '15) uncovers the sercrets of the Three Cranes Tavern as part of her BU archeology research series. Video by Bill Politis.

Katie Tamola (COM '15), a Print Journalism grad student who presented on her written self-harm project, says she took a great deal from the experience of her professional project and offers advice for those yet to begin the process: "I took so much from it," she says. "This was a topic that affected me and I was curious and passionate about it. Pick something that means something to you, something that makes you think. This is your baby, and it becomes your life. Choose a professor who will challenge you but who really gets you, one you've had a class with or formed a good relationship with. The experience is demanding but makes you such a better journalist." Check out experts from Tamola’s project here.

Saba Aziz (COM '15), also in the Print Journalism grad program, wrote a piece on the history of the Longwood Cricket Club and maintenance of their grass tennis courts. Tennis is something that is close to Aziz's heart, as she was Pakistan's number one women's player and a Federation Cup team member. She comments on the importance of solid reporting when completing the project: "For me personally, this was the longest piece I'd ever done at BU. When you're doing something that's written with not a lot of visual, the more reporting you can do to get the narrative and details the better." View the photo slideshow here.

Along with reflections on the experience and advice on completing the project, Samantha Mellman (COM '15), creator of "The Never Forget Project", an interactive multimedia site documenting Holocaust survival stories, stresses the critical role of journalism in bringing stories to life. "As a journalist I think we're playing a part in helping the world," says Mellman. "It takes one great story to create a domino effect. Even talking about the Holocaust, which seems very removed from us now, seeing those people on screen, it makes it that much more real.


Lucy Jacobs is a Auschwitz Holocaust survivor who re-tells the horrors she struggled to live through as part of Mellman's "The Never Forget Project."

 For those of us who have yet to complete the project, it will surely be an intensive but rewarding process. Andre Khatchaturian (COM '16), a Broadcast Journalism grad student, says although he knows what he will do his professional project on, he’s still marveled at the presentations. "A lot of people have put a lot of work into this," says Khatchaturian. "The one I was most involved with was Ashley Davis [COM '15]'s project on the 2014 midterm election coverage. I was a national desk reporter for that. To see the final product was awesome. They're all very interesting topics. I learned a lot about a variety of things. Journalism is cool in that sense - you don't have to specialize in a specific topic. You can tell all kinds of stories."

According to Associate Professor Susan Walker, this is the second year of the Graduate Showcase, and will be an annual event the last week of classes in December. "Students gain from presenting, succinctly, a topic into which they've done a deep dive," says Walker. "It is an opportunity to seed ideas for other students pursuing a project as well as a chance to demonstrate the craft they've learned here at COM." Since graduate students finish mid-year and often can't return for graduation ceremonies, it's also a chance for them to get together and celebrate their hard work. In the future, Professor Walker's hope is to invite more people, including potential employers and prospective grad students. "Nothing sells our graduate journalist program better than our students and their work," says Walker.

Be sure to check out some of the other professional projects here.

Interested in learning more about BU's College of Communication Journalism graduate program? Make sure to visit our website here. You can also find more information about all graduate programs offered through COM here.

 

Why journalists shouldn’t fear numbers: storytelling with data

By Michelle Marino
MS Journalism '15
BU College of Communication

We live in a digital world. No matter what you do or what profession you're in, this reality permeates everything around us. In the communications field especially, it has never been more critical to embrace digitization to effectively gather, analyze and disseminate information. Aside from a compelling narrative, finding ways to insert data and help people visualize information is vital.

COM Journalism Professor Maggie Mulvihill
COM Journalism Professor Maggie Mulvihill

It's no coincidence the Fall 2014 issue of COMtalk (BU’s College of Communication publication for alumni, parents and friends) listed data storytelling as one of three major trends affecting journalism today. Within the issue, many of COM’s professors are featured for their keen efforts in providing students with the tools needed to succeed in a changing field; one of those professors is Maggie Mulvihill. This COM Journalism professor is dedicated to getting students on board with using data not only to enhance their story’s credibility, but also arm them with valuable skills eagerly sought out by employers.

Professor Mulvihill, whose background is in watchdog and investigative reporting, has been using data to inform her stories for over 20 years. She ran a Storytelling with Data workshop at BU this summer, and is currently teaching a class this semester—Data Storytelling. The course focuses on learning how to identify and obtain appropriate data, how to download and extract, clean, analyze and finally bring it to life through data visualization. "No matter what occupation, we need to know how to work with digital information," says Mulvihill. "All records are being digitized. In three to five years, government information will be streaming instead of static. Journalists have to be able to harness and capture information as it's streamed and tell stories," she says.

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Data is important, but when coupled with good journalistic skill, it can be powerful. Especially when analyzing, if you're asking the right questions, your data can serve to elevate your story in a meaningful way. Although most of us aren't statisticians or research scientists, as social scientists we're able to ask the right people to fairly and accurately assist us with data interpretation.

Currently, Mulvihill has a student in her class working on a story with the use of government data. After analyzing this data and obtaining a statistical finding, the question of statistical significance comes into play. Mulvihill asks the question, "Is it statistically significant to be news?" In other words, to be newsworthy, data has to provide information that isn't already out there and doesn't serve as an outlier. The student looking at government data consulted with a statistics professor who advised them to get more data so they could look at a broader spectrum of information. In the end, these types of consultations will ensure a statistically sound story.

Data

Along with journalistic skill, data is always more effective when presented with a human face. "It can't just be statistics and government records," says Mulvihill. "It has to have a strong character driving the story so people who read, watch and care about it can identify." This is why Mulvihill asks her students to choose a character at the beginning of the story development process to focus on throughout.

Mulvihill is also in the process of developing a computational journalism initiative at BU. She says there is a sense of urgency for journalists to move in the direction of telling stories with data, and more and more people studying journalism are learning and integrating computer science into their careers. "There are so many jobs for journalists now with data storytelling skills," says Mulvihill. "It's prominent and it's not just limited to journalism, it's every profession," she says. "I love the ability to do stories other people can't."

What are your thoughts on incorporating data with journalism? Let us know in the comment section below.

Interested in BU’s College of Communication graduate programs? Visit our website here and you can find out what it takes to earn your MS in Journalism at BU.

 

 

 

A helping hand for the international students in COM’s Journalism graduate program

By Nikita Sampath
MS Broadcast Journalism '16
BU College of Communication 

All Journalism graduate students at BU’s College of Communication are required to take JO721- Journalism Principles/Techniques. Every fall, Professor Christopher Daly teaches a section of JO721 designed for all new international grad students in the Journalism program.

Alongside classes, Prof. Daly does his bit to help these same students acclimate to American culture and the education system. “In a program like journalism, a lot of our assignments depend on cultural awareness. If the students need to tackle topics like the Red Sox, Halloween and Black Friday they need to have a general knowledge of American folkways and society, as they cannot be expected to have that exposure coming from another country” he says.

The American exposure begins early in the semester, when Daly invites students to his home so they can get a first-hand impression of an American household. Daly is also known to bring alumni and other experienced journalists into his classroom to speak to the international students.

The positive influence Daly’s class and efforts have on international students is apparent through the grad students who have been in the program for a few semesters. “My more experienced students come into class and happily and spontaneously testify that they got a lot better over the course of their first year. ” says a proud Daly.

Those grad students who visited Daly’s current students had a lot of advice to offer. Third-semester Journalism student Claire Giangrave told them about how she would ask American students who were better than her to let her read their work. She would look at what they did and imitate it. “The truth is, you have to work harder and better than the others. I made it my goal to compare myself with the best, not just among my peers, but also with great journalists and professors.” she said. She also advised the students to not hesitate to ask for help from fellow students and BU’s amazing faculty. Claire herself moved to Boston from Rome.

Prim Chuwiruch, another third-semester Journalism student from Bangkok, advises new grad students to relax. “ I know that it sounds like the most easiest piece of advice but it's true. Once you take a breather and get yourself accustomed to everything in this new city, things will fall into place on their own and you'll look back and wonder why you ever stressed out so much in the first place.”

A couple weeks ago, Melanie Lidman, an alumnus from the University of Maryland, visited Daly’s international class. Lidman now writes for The Times of Israel and the Global Sisters Report. The entire section pepped up when Lidman told stories about her reporting experiences in troubled parts of the world including Egypt and Israel. She also offered some sound advice for those pursuing a career in the journalism industry: “You will make mistakes along the way. It’s a long journey to grow as a writer and move your career forward,” she told the class.

Are you an international student looking to apply to BU? Find out more about the application process here.

Inside TV graduate course: Production 1

By Nikita Sampath
MS Broadcast Journalism '16
BU College of Communication 

Production I is an introductory class that every Television graduate student takes in their first semester at BU’s College of Communication (COM). Professor Geoffrey Poister, who has 15 years of experience in the film and TV industry, teaches the course.

In Production I, students start off by learning how to use a basic DSLR camera and what different lenses are used for different effects. Next, they move on to the more advanced Panasonic camcorder, which is used by professional TV crews and is good for shooting interviews. Students learn to record sound using various microphones such as the wireless, lavaliere and shotgun. They also touch upon lighting techniques and learn how to use Avid, Hollywood’s editing software of choice.

For their first assignment, students produce a silent film. The script for this project must be highly action-based. After the script is complete, students learn how to add sound to their film. Students choose to either record new music or select from the available media libraries on COM’s computers located in all the labs on each floor.

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Their second assignment is a group assignment in which students have to work on a documentary—one with real people and characters. This semester, one group chose to work on a story about Professor Poister himself, as he is part of a band. “This is the course I have most fun in. Professor Poister is very funny! I was really surprised to know that he was part of a band,” said Maggie Shuting Cao, a first semester television graduate student.

Professor Poister gives his students creative leeway while giving them hands-on instruction for learning the techniques of film production. Students learn to differentiate between producing say, a more dramatic, fictional movie and one that is more ground in reality, a documentary kind of production. This way they learn two different ways to narrate stories, all in one semester.

Mohammad Behroozian, a student from Afghanistan, who took the class this semester said he really appreciated the “opportunity to test the edges of [his] creativity.” For his first project he produced a stop-motion animation. Beginning right from scratch, he built a set on his study-table. He created mannequins and gave them costumes and lit it artificially. Check out his work here!

Mohammad Behroozian says he would like to work on producing educational television material for children back in Kabul once he graduates from BU’s College of Communication.

Want to learn more about the programs offered by COM’s Film/TV department? Visit our website here and find out how you can apply to one of the graduate programs here at COM.