Tag Archives: Public Relations

Back to my new, old school

By Ali Parisi
MS Public Relations ’16
BU College of Communication

If you were in a 30-mile radius of Boston during Labor Day weekend, you knew: it was move-in time.  Home to numerous colleges and universities, the Boston move-in process is a beast in itself.  Everything from midday bumper to bumper traffic to countless discarded furniture pieces left on the curb screams, “Get out of this city while you still can.” And yet, hundreds of thousands of college students continue to make their way into the city.

Fortunately for me, this wasn’t my first time around the block, and I was smart enough to move in well before then.  This will be my fourth year at Boston University.  After three years of studying Mass Communication, I’m incredibly excited to dive straight into BU’s Public Relations graduate program.

If moving in and adjusting to graduate level classes wasn’t enough already, it’s also the middle of soccer season. I’ve been on campus since August 3rd for preseason training. Before classes even started, I had been through three weeks of training, two home games and a weekend trip for two games in South Carolina. I think it’s safe to say I’ve been pretty busy.  But hey, that’s life, right?

I have to admit, it’s so nice already knowing my way around campus and the city of Boston.  But even though I’ve been here for a few years already, I still feel the excitement of a new start: meeting new classmates and professors, taking new courses, and even playing new teams in soccer.  The comfort of the location, along with the thrill of a new beginning truly gives me the best of both worlds.

We’ll see how happy I am to be this busy when the papers start piling up…But for now, bring it on BU.

PR

Taking My Research Overseas

By: Jaclyn Weisberg

After 3,500 miles in the air, 2.5 hours in the bus, and boundless weeks of preparation, the day had finally arrived; my dream was becoming a reality. I was walking into my first public relations conference…. in England!

I’m not embarrassed to say that my morning consisted of sweaty palms and a stomach full of butterflies. But, as I entered the University of Bournemouth and was welcomed into the 5th International History of Public Relations Conference, my fears were quickly alleviated. I felt right where I belonged, surrounded by people from all over the globe who shared the same desire as me to expand and share their knowledge of public relations.

On the first day of the conference, Dr. Dustin Supa and I presented our proceeding, entitled “What’s in a name? The history and evolution of the naming of sports venues as a public relations tool.” Surveying the role of branding with regard to the name of a particular stadium, the paper studies the Coliseum, Wrigley Field and Busch Stadium.

As research assistant for Dr. Supa, a BU professor for both graduate and undergrad students, I’ve had the opportunity to assist with various research initiatives, focusing primarily on the history of public relations.

I’m humbled to have had the opportunity to interact with my Boston University professors outside of the classroom setting and to watch as they literally played on a global intellectual stage, in front of noted scholars from all four corners of the world.

It was an honor to see firsthand the respect that other public relations academics have for BU’s program. I can say with extreme fervor that I’m proud to be a BU graduate student.

I feel fortunate (and a little star struck) to have spent time interacting with prestigious and highly esteemed academics, researchers, and practitioners from more than 15 countries.

As keynote speaker Dr. Gunter Bentale, distinguished professor at Leipzig University, said, “the true definition of public relations is to work for, with, and in the public.”

After this past week, I couldn’t agree more.

This conference has truly enriched my outlook on the world of public relations. The knowledge, feedback and stories I have received are invaluable.

In the final plenary of the conference, Tim Travis Healy concludes, “character is the most crucial part in professional public relations. The checklist to success is simple. Be personable, mature, articulate, courageous and humorous and you will equip yourself with the tools to succeed in this field.”

As a future practitioner, I will utilize all that I learned this week. I look forward to attending more conferences in the future and I hope to maintain the connections I’ve made for years to come. I couldn’t have asked for a better #myCOM experience!

*Jaclyn is a graduate student in the Public Relations program. For more information on the program, click here.

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Spotlight Abroad: Angela Milinazzo

By: Angela Milinazzo

Having been before, I was already enamored with London, its culture, and its people – both those who are proudly self-proclaimed Brits and those who, like me, have fortuitously found themselves welcomed into the diverse and dynamic city. When presented with the opportunity to return to London, I didn’t even give it a second thought.

Throw in the fact that I would be completing my master’s degree here and it was a done deal. A few weeks into the program and I have no doubt that this was the best decision for finishing my master’s education with Boston University.

“A few weeks into the program and I have no doubt that this was the best decision for finishing my master’s education with Boston University.”

Located just minutes away from Kensington Gardens, I live in the London borough of South Kensington with my fellow COMrades in BU’s Crofton building. I share a bedroom and on-suite bathroom with my roommate, Katie, and share a kitchen with six other COM students. We frequently congregate in the kitchen, where we, most obviously, share meals, but also share plans as we all are excited to explore both London and the other European cities close by.

Of course, we’re not just in London for the ample travel opportunities or the frequent adventures exploring London’s streets. A quick 15-minute walk takes us to Harrington Gardens, where I, along with the other 21 students attending the London program, go to class.

For the first half of the summer, I’m taking two classes, Global Marketing Communication and International Mass Media and Political Systems, which take place four hours per day Monday through Thursday.

After a weeklong summer break at the end of those courses, I start my internship with Purple PR, a fashion/beauty/lifestyle public relations agency, and work on a final project to help close out the master’s program. The second half of the summer will test not just our independence, but also our ability to adapt and integrate into London’s work culture. As we grow more confident and knowledgeable about both London and working/thinking from a global perspective, we will also be able to apply what we’ve learned through our final professional project. This gives us the opportunity to work with Tobe Berkovitz and Otto Lerbinger, two BU professors working with us here in London, to come up with a project that will effectively synthesize our work from previous semesters with our experience in London.

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Though the summer seems endless, I know that I, as well as my classmates, are very much aware that our time in London is fleeting and precious. Many of us already have trips booked for future weekends in places like Paris, Edinburgh, and Galway. Others are working through their lists of must-see spots around London, such as the National Galleries, Shakespeare’s Globe Theater, and Westminster Abbey. We’re all trying to make the most not only out of our invaluable experiences inside the classroom, but outside of it as well – an exciting and apt way to end our academic careers at Boston University.

*Angela is a graduate student in the Public Relations program participating in BU’s London Study Abroad Program. For more information on the program, click here

My Summer Internship

This time last year I was still settling into Boston. Classes started in September and I finally felt like I was getting into the groove of grad school. And had you asked me what I was planning to do over the summer – my answer undoubtedly would’ve been BU’s London program.

But that all changed, thanks in large part to one of my professors. As the spring semester came upon us, I applied for both the London program as well as a variety of public relations agency internships for backup. When I received an interview opportunity for Weber Shandwick, one of the leading global PR agencies, I found myself between two very appealing choices. Do I go to London, an experience of a lifetime, where I’m guaranteed an internship? Or – do I risk it for a potential paid agency internship that could likely set me up with the connections I’d need for a job? As appealing as London was (and still is), I knew New York was the smarter option. Agency experience is key in working in public relations – and I had yet to have the chance to work in one.

After I took the trip back home to New York and interviewed, I contacted one of my professors, knowing he had a lot of connections in the field. He reached out to the agency and put my name out there. I was hopeful. So, I waited and waited and waited…and waited (so forth) to hear back from Weber. Finally nearly a month and a half later I heard back. I got the internship! My professor really put himself out there to push for me to get the spot, so if there’s one thing I can tell you about BU it is: take advantage of the faculty and resources you have here. We all know communication often involves not only what you know but also who you know. Career services and your own professors can be a huge help in that regard.

Do I regret not going to London? Yes and no. Yes because, well…it’s London – that chance doesn’t come around too often. No, because a) I’ve been there before and b) I was able to meet and interact with vice presidents, account executives and group supervisors at the agency. I gained that agency experience that I knew I needed, I worked on a launch campaign and I was able to set myself up as a strong candidate for a future job. My summer in New York was a success and as I continue to make connections, I know I will put up a good fight in the job search after graduating. And who knows – maybe I’ll be lucky enough to live and work in London in the future.

Choosing classes at BU!

 

Is it here yet?

So you’re newly accepted and anxiously waiting for September to start your adventure as a BU COM grad right? I thought so. You just want to skip right over summer and be here already. We know the feeling.

You may be wondering what classes you need to take and how to go about figuring that out. Well, step one -go to our website and click on your program. Then click under degree requirements. This is usually a great place to start. It tells you all your required classes and then some. I recommend getting all of your required classes out of the way first, especially if you’re like me and planning on going to London for your third semester!

Step two – speak to your department head. He/she will be very helpful in telling you exactly what classes you need. For example, for PR, CM 700 is only offered in the Fall. I emailed the head of the department, Professor Wright, and he essentially told me exactly which classes to take my first two semesters in order to ensure I’ll be on track for London. Because I’m in Public Relations, let me give you a preview of what your first and second semesters will look like to get the requirements out of the way.

Fall

  • CM700 – Financial and Strategic Management
  • CM 701 – Contemporary Public Relations
  • CM 722 – Communication Research
  • CM 707 (or) 705 – Writing for Media Professionals/International Students

Spring

  • CM 710 – Communication Theory
  • CM 742 – Media Relations
  • CM 709 or 715 – Corporate or Nonprofit
  • Elective

But that’s just an example for those in Public Relations. And if that’s your track, don’t take my word for it (I’m probably/and usually right), but I would definitely double check.

Step three: You’ll have an adviser assigned to you – usually a professor. He or she could be a big help also! And finally, step four: comgrad@bu.edu is always a huge help. After all, that’s what we’re here for.