Commercials
Part I. Competitive Commercials: Listen to to the following commercials and answer the following questions.
Which companies are the most effective in competing against their rivals? Which are the least? Why or why not? Write a paragraph giving your opinion about the effectiveness of each commercial.
1. Xfinity vs. Verizon
http://www.youtube.com/watch?v=ivopsUGI1Ik
2. Mac vs. PC
http://www.youtube.com/watch?v=KNnX6XRQBec&feature=related
http://www.youtube.com/watch?v=ozjmJBOAWg0&feature=related
3. Pepsi vs. Coke
http://www.youtube.com/watch?v=EMo6o0BtFG8
http://www.youtube.com/watch?v=R4gsLVjI9jY
4. DHL vs. FEDX vs. UPS
http://www.youtube.com/watch?v=_PV0vWjoY8M
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Part II: Play these two commercials which are marketing the same car. How are the commercials different? Which do you prefer? Are they targeting different markets? Write a paragraph explaining your reasons.
Play commercial 1: http://www.youtube.com/watch?v=LuSpW7VU4Qw
Play commercial 2: http://www.youtube.com/watch?v=l5iZEqmd9DI
(copy & paste)